Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. A genuine revelation that has since become an indisputable icon.

The legend is now forever digital. With its new model, Ceramica Digital Automatic, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.

At the front it is digital, with a high-tech time display. At the back it is mechanical…

Beautifully arranged. Glowing. Pure. The eSenza Blue Jubilé can be distinguished by its refined elliptical form and enthralling play on light.

Elaborate shapes. Emphasised by the gentle linearity of a satin strap, the case creates an oval with perfect proportions, while the entire circular dial is adorned with sapphires in varying shades of blue. Set in a Fibonacci spiral derived from the golden number, they bring a mythical balance to the subtle harmony of blues…

The new timepiece is the continuation of the partnership of the r5.5 collection between Rado and British designer Jasper Morrison.

Fuelled by the same passion and philosophy as Rado, Morrison once again seeks to take the industry by storm with his interpretation of the jubilé theme…

Fusing cutting edge fashion with a classic aesthetic, Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CB. Modernist mirror faces backed by rousing electric color combinations and a glossy finish have transformed this G-Shock into an attention-grabbing, collectible timepiece…

In December 2009, SEIKO started a year of celebrations marking the 40th anniversary of the launch of the world's first quartz watch, the SEIKO Quartz Astron. The celebration of this important anniversary started with an exhibition last December in Tokyo of 40 new designs, all inspired by the original Quartz Astron. Today, at Baselworld 2010, the celebrations reach their zenith with the launch of a totally new Quartz Astron, a watch that is both true to the heritage of the original but which, in its innovation and refinement, sets a new standard for the whole technology of quartz timekeeping…

At Baselworld 2005, SEIKO unveiled the world’s first ‘Electronic Ink’ watch. It offered an entirely new kind of display which was ultra-thin, high contrast, and which allowed much higher visibility from a much wider angle (almost 180 degrees). In addition, it required a very low level of power while having a virtually unlimited size of display. This “E-Ink” or EPD* watch excited great interest and won a prize at the “Grand Prix d’Horlogerie de Genève” award ceremony in autumn 2006…

The Rado True Sport, the new sporty piece of this contemporary high-tech ceramic collection. Reflecting modernity and active lifestyle.

Rado, the noted Swiss watchmaker has continued to use its unrivalled knowledge of high-tech ceramic to produce this timepiece that provides uncompromised comfort and luxury…

The firmly established Sintra collection is now ready to reveal the latest member of its family. The new Sintra Skeleton Automatic is the first in this Rado collection to feature this special movement. A movement custom made for Rado, all in black.

The definitive design of the barrel shaped case and bracelet is highlighted by the fusion of seemingly endless curves and lines. The timepiece is agile yet robust…

The new Hamilton RailRoad series takes the American brand right back to its proud roots, to the end of the nineteenth century. That was the time when Hamilton earned the title of ‘The Watch of Railroad Accuracy’, by providing railroad staff and passengers across North America with accurate and reliable pocket watches. The designers of today’s Hamilton RailRoad wristwatches have transformed this proven heritage into contemporary chic. Connecting the past, present and future is an uncompromising commitment to precision to ensure that modern timekeeping stays on the rails…