Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist the MONACO - an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of the small, round, white timepiece… A stone had been thrown into the watchmaking pond that is still making waves 40 years later. That beautiful stranger, which met with such enormous and lasting success and became an icon, deserved an offspring worthy of the same degree of popularity. Now TAG Heuer is launching the MONACO LS Chronograph Calibre 12 so that the legendary collection can have a fresh opportunity to reveal its DNA…

When OMEGA’s new Seamaster Aqua Terra collection was launched in 2008, it was enthusiastically embraced by watch aficionados for its blend of eye-catching design excellence and innovating watchmaking technology.

OMEGA now introduces the newest member of the family, the Seamaster Aqua Terra Co-Axial GMT Chronograph…

Breitling has designed a special series of its Airwolf and Skyracer chronographs, two instruments identifiable by their rubber-molded pushpieces and bezel. Evocatively code-named “Raven”, the resulting timepieces feature a resolutely high-tech black and steel look. Both models – one electronic and the other mechanical – boast peerless functionality. The Airwolf makes the most of the performances of its exclusive SuperQuartz™ movement driving this ultra-accurate instrument providing the full range of functions required by professional pilots: 1/100th of a second chronograph, alarm, countdown, 2nd timezone, UTC. An NVG-compatible display backlighting system enables night-time read-off, while a turbine-shaped construction on the caseback serves as a resonance chamber for the alarm and other audible indications…

Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeepingtechnology…

G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

New and exclusive versions in steel and diamonds embellish the Assioma D women’s collection. It expresses refinement, discrete allure and feminine seduction in a perfect balance of forms.

Contemporary lines and profiles reinterpret the values of classic elegance. Using precious materials, a clean dial and sinuous bracelet, the new Bulgari women’s watch confirms the excellent interpretation of refined femininity with unexpected combinations, such as steel and diamonds, making its debut with the new 2009 models…

After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G…

Ebel is world-renowned for its iconic two-tone models, and the Brasilia steel and gold watches with their streamlined rectangular case and H-shaped bracelets have confirmed this distinctive flair. Now, speaking straight from the heart and to the heart with its vibrant shade, the splendor of red gold lights up the latest Brasilia Mini collection…

The latest feminine version of Ebel's iconic Classic line blends the warmth of red gold with the mechanical sophistication of an automatic movement. Designed by the Architects of Time who adopted for the occasion a sculptor's touch with matter, the Ebel Classic has retained all its distinctive characteristics such as the monohull case conception and its satin-smooth pebble-like touch free of any sharp edges.

The dainty 27.30 mm case in brushed stainless steel and red gold, distinguished by sensual curves and a subtly geometrical motif, frames a matt white or white mother-of-pearl dial surrounded by a red gold bezel and teamed with the iconic two-tone wave bracelet that gleams more brightly than ever in this version…