Precision timing meets diving in the new Dive Master 500 Black Ice Chrono, nowequipped with a chronograph movement in the same ultra-rugged and highlyfunctional 43 mm sport watch from Victorinox Swiss Army.

The 500 meters (50 ATM) water resistance, which gives its name to the Dive Master 500 line, is maintained in this chrono version through the screw-in caseback and thescrew-down crown and pushers. The chronograph function features enhancedlegibility and ease of use with central hands for the timing of seconds and minutesaround the dial, and a separate 12-hour counter at 10 o'clock, with a date windowand small second at 6 o'clock…

The red dot design award has been the quality seal for outstanding design for more than 50 years. In the category product design 2010, the jury chose Rado's r5.5 chronograph for its intriguing and high quality design.

Rado's expertise in innovative materials such as high-tech ceramics, combined with timeless and pure design has afforded the creation of the audacious and bold collection r5.5…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Tissot is committed to sharing the benefits of the new C01.211 ETA movement with both sexes and the new Tissot Veloci-T Lady seamlessly fuses femininity with dynamic performance. A modern colour combination of white and rose PVD dresses this precision Swiss-made automatic chronograph immaculately.

Lady wearers are happy to show their feminine side and are also visibly in touch with their time thanks to a round window on the case back revealing the innovative balance wheel. This watch perfectly mirrors the revolutionary new movement’s capacity to simplify the beauty of true craftsmanship without compromising performance…

Nixon has created limited edition watch and headphone products to be sold exclusively in Nixon dealers located along the rally route beginning May 1st. Click here for more information regarding these products.

Created in collaboration with Gumball 3000, Nixon's limited edition Rubber Player features a black silicone case/band with a custom gold caseback, crown and hands and co-branded artwork on the case and will retail for $200 USD. Joining the Rubber Player in the Gumball collection is The Whip and The Wire, two of Nixon's most popular headphones…

Orient Watch Co., Ltd. has introduced the ORIENT x STI collaboration Limited Edition watch.

ORIENT WATCH signed on as a sponsor of STI's (SUBARU TECNICA INTERNATIONAL) participation in the Nürburgring 24-Hour Race in 2009. For last year's race, each team member was provided with a specially developed wristwatch that maintained exceptional accuracy even under the testing conditions of the race, ably demonstrating its durability.

In May 2010, after much development work, we unveil our collaboration watch, incorporating the know-how and experience gained from last year's event. This year too, ORIENT WATCH will be competing together with the STI team…

G-Shock and In4mation team up for a fourth installment collaboration watch. After three highly sought after collectibles, G-Shock and the Hawaiian-based boardsport brand have fused the latest G-Shock toughness and technology with the In4mation alternative design concept in the GLX6900X-2.

Irreverently clad in sleek gray with yellow and red accents, the GLX6900X-2 remains rooted in In4mation’s surf heritage. Harmonizing with the surfer lifestyle, the G-Shock In4mation chronograph features 200M water resistance, low temperature resistance, tide graph and moon data graph for the ultimate in tracking high and low tides…

The Khaki X-Landing takes the emotions on a nostalgic journey back to the first all-metal aircraft of the 1920s, and the rationale on a trip co-piloted by a feature for measuring the top of descent (TOD). The Khaki X-Landing provides pilots with precision and style in a sophisticated GMT chronograph, with design touches reflecting the materials and structures of the early metal planes. This duo of limited edition watches passionately tel s the story of an aviation tradition in the language of today…

Like most machines, a mechanical watch movement involves four basic operations: energy is generated, stored, transmitted and regulated. For centuries, these constants of mechanical watchmaking have been performed by three complementary blocks: a power storage system with cylindrical barrel, a transmission system with pinions and gears, and a regulation system with balance wheel, spiral hairspring and escapement.

Now, to mark its 150th anniversary, TAG Heuer proudly introduces the TAG Heuer Pendulum Concept, the first-ever mechanical movement without hairspring…

Heeding the call of watch aficionados and G-Shock fans worldwide, Casio America Inc. proudly debuts the G-Shock X-Large Combi (GA100). A formidable analog and digital wrist watch, the GA100 features an extra large 55.0 x 51.2 x 16.9 mm case.

Upholding the distinct G-Shock lineage, the GA100 features the “Three Eyes” (found on its predecessors the DW5900, DW6900 and GW-500) while maintaining unsurpassed water and shock resistance native to all G-Shock watches. A soon-to-be collector’s item, the GA100 includes a riveted dial ring and embossed index that creates a three-dimensional effect on the watch face…