Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces…

In February this year, Oris celebrated 10 years of its famous BC3 aviation collection by announcing the launch of the Oris BC3 Sportsman, the first watch from the redesigned BC3 collection for 2010. The second watch in the new collection, the BC3 Advanced, has now arrived.

"Advanced" is the aerobatics class for experienced pilots and was influenced by Oris’ partnership with display pilot Don Vito Wyprächtiger. Vito competes to show something outstanding to the judges during his aerobatic performances, and the BC3 Advanced always stands out in a crowd…

After last summer’s highly successful collaboration to commemorate 25 years of protecting the world’s oceans, waves and beaches, G-Shock and the Surfrider Foundation have joined forces again to create a second co-branded collaboration watch. The GRX5600SRF-3 combines G-Shock technology and Surfider sensibility with a portion of the proceeds benefiting the non-profit organization.

Ecologically conscious, the G-Shock X Surfrider watch has Self-Charging, Tough Solar Power technology – a tiny, solar panel combined with a large-capacity rechargeable battery which enables a variety of energy-hungry functions to operate smoothly…

Women wishing to fly Breitling will no longer need to resort to choosing a men’s watch or borrowing that of their significant other! The brand with the winged B has created a model blending the legendary quality of its «instruments for professionals» with an ultra-feminine design inspired by the world of luxury aviation.

The mechanical movement of the sporty, versatile and refined Galactic 36 Automatic is housed within a generous steel case. The bezel displays its exclusive numerals engraved on a polished or satin-brushed background…

In celebration of the 2010 World Cup, Nixon has created limited edition Time Teller P’s; sold exclusively in Ron Robinson at Fred Segal.

The Nixon World Cup Time Teller P’s are available in five colorways representing the countries of France, Italy, Brazil, South Africa and The United States of America. Each Time Teller P colorway in the World Cup collection is limited to 20 of only 100, retails for $85 USD and feature a custom 3-hand Japanese quartz and custom molded polyurethane band with patented locking looper and polycarbonate buckle…

Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop…

Chronomat 01 by Breitling, the quintessential mechanical chronograph, now appears in new jewelry versions featuring an original gemsetting style accentuating its unique design.

Launched in spring 2009, the Chronomat houses Caliber 01, a high-performance selfwinding chronograph movement entirely developed and produced in the Breitling workshops. A perfect blend of power and elegance, it has rapidly asserted itself as the new benchmark in the field of mechanical chronographs, indeed as the ultimate chronograph. Breitling now introduces this stellar model in precious new 18-carat white and rose gold versions…

Precision timing meets diving in the new Dive Master 500 Black Ice Chrono, nowequipped with a chronograph movement in the same ultra-rugged and highlyfunctional 43 mm sport watch from Victorinox Swiss Army.

The 500 meters (50 ATM) water resistance, which gives its name to the Dive Master 500 line, is maintained in this chrono version through the screw-in caseback and thescrew-down crown and pushers. The chronograph function features enhancedlegibility and ease of use with central hands for the timing of seconds and minutesaround the dial, and a separate 12-hour counter at 10 o'clock, with a date windowand small second at 6 o'clock…

The red dot design award has been the quality seal for outstanding design for more than 50 years. In the category product design 2010, the jury chose Rado's r5.5 chronograph for its intriguing and high quality design.

Rado's expertise in innovative materials such as high-tech ceramics, combined with timeless and pure design has afforded the creation of the audacious and bold collection r5.5…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…