Boldly original, the DS Master chronograph is a powerful statement that leaves no one unmoved. It enchants with its cutting-edge technology that brings together both chronograph and chronometer functions, inside a fashionably oversized 45mm PVD black case. Sporty and exciting outside, precise and reliable inside, it comes with COSC certification, for the most demanding timekeeping in a modern man's rigorously busy life.

The DS Master's stunning PVD black stainless steel case features a bezel with a special outer ring, helix machined at a smart 45-degree angle for sporty good looks…

Certina DS Rookie strikes a potent note of deep originality and exciting youthfulness. Smart contrasts dance throughout, blending notes of shiny and matte surface finishes with strong accents of technicality. Rendered in a rugged, expert design, it is a chronograph for extreme lifestyles, an authoritative statement for watch lovers who live full out and need precision timing always and everywhere.

The DS Rookie wears a fashionably open and broad face, outlined by a smooth bezel in PVD black finish next to a brushed stainless steel case. A sporty three-row bracelet with brushed central links and PVD black outer rows add personality and power to an already exquisite design…

The DS Podium Valjoux is stylish proof of one's best achievements. At the junction between grand classics and sporty modern timepieces, and equipped with the ETA 7750 Valjoux automatic movement, the DS Podium Valjoux will meet any connoisseur's most demanding expectations. Its oversized 42mm case and transparent case back is an ideal companion to an ambitious, driven man's lifestyle, a fully indispensable accessory.

With a contrasting interplay of different shades and surface finishes, the DS Podium Valjoux stands just perfectly next to a fine sport-jacket or casual leathers…

From the ancient Egyptians to the Greeks and Romans, the snake was a powerful symbol of life and rebirth in art, mythology and folklore. Beginning in the 1940s, BVLGARI drew on its Hellenic heritage as the inspiration for its Serpenti Collection, which became a favourite of tastemakers like Liz Taylor and Diana Vreeland…

The B-42 MarineMaster is one of the most prestigious Fortis ranges of models, established already in the 40’s. Like its historical forerunner the latest model line the B-42 MarineMaster collection, which offers a Day/Date, Chronograph and the C.O.S.C. certified Chronograph Alarm, feature highly precise Swiss mechanical movements with automatic winding. It fulfils all requirements of professional sports watches.

The broad fluted turning bezel is the most recognizable trait of the entire collection. A double coated anti-reflective sapphire crystal allows perfect legibility not only underwater…

Comfortable and highly exact Swiss micro-mechanics in symbiosis with the classical slide rule function. A Swiss watchmaker was the first to find out by thought about the relation of numbers and the way to control them in the system of the logarithms.

Jost Bürgi, born in 1552 in the Swiss canton St. Gallen, conceived the base of the arithmetic system, which was a must and the basic tool for every engineer or architect and many other technical occupations until 1969: The slide rule, squeezed out by the battery-operated pocket calculator of the 70s, at the same time, when the quartz watch took over from the mechanical watches…

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s. As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies’ timepieces and is now presenting three new watches in the distinctive 1920s style: Les Elégantes de Longines…

In 2009, SEIKO unveiled at Baselworld the Ananta collection, an exclusive range of luxury timepieces with Spring Drive and high-grade mechanical movements. Ananta has been remarkably well received by watch collectors, aficionados and journalists alike, and its global distribution has exceeded expectations. For 2010, three new models are created, bringing to 13 the total number of watches in the Ananta collection.

Katana is the centuries-old art of sword-making, which combines great handcraft skills with the highest technology. Today, Katana swords are still made and prized for their beauty and precision…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…

OMEGA’s re-designed Constellation line In 1982, OMEGA launched the first Constellation to feature the radical and enduring “Griffes” or claws, which immediately placed the watch line among the ranks of the world’s most instantly identifiable timepieces. OMEGA redesigned the entire Constellation family last year and in 2010 is proud to introduce two of its newest members…