Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…

Casio G-Shock presents a new collaboration with artist/entrepreneur Craig Costello, a.k.a. “KR”, founder of Krink (High quality art supplies). Unsatisfied with existing commercial art products and tools, KR revolutionized the art-supply market by hand-making his own inks and markers and offering them to artists worldwide. Krink products and aesthetics are now a mainstay for young artists globally from Moscow to Tokyo. Krink’s reputation for high quality is unsurpassed and the Krink brand has become synonymous with DIY culture…

Casio America, Inc. proudly releases its second installment of the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models. The collection features two new G-Shock timepieces GR7900EW-7 and G6900EW-7 with recycled paper packaging and advanced solar power technology.

High gloss white bodies with evergreen accents add personality to the Go Green Project…

Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way…

Casio America, Inc. proudly revamps a member of the G-Shock Mini Family, the Deco-G. Encrusted in hand selected crystals, the sleek GMN691G-1DEC embodies luxury with a black on black design, while the glossy band and gold reverse LCD add depth to the G-Shock Mini form factor.

Meticulously designed for stylish, active women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion, the new Deco-G is reminiscent of the diamond encrusted G-Shock DW6900 seen on countless celebrities, but previously inaccessible to the mainstream consumer…

Adding a bit of absurdist humor to the most recognizable G-Shock silhouette, Casio G-Shock joins forces with Adult Swim in a co-branded partnership that will bring the cult classic Aqua Teen Hunger Force to the watch maker’s DW6900AS-8 model. Uniting dedicated fans of both franchises, the G-Shock X Adult Swim X Aqua Teen Hunger Force timepiece fuses G-Shock toughness and technology with the sensibility and style that has become synonymous with the late night television network…

Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change…

Proudly crowning a new king, Casio America Inc. boldly debuts the G-Shock Ultimate Tough GX56. This latest edition to the G-Shock family seamlessly combines advanced technologies and the latest shock resistant construction. Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, nearly two times (2x) larger in volume than the classic DW5600.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…