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Oct 22, 2013

Casio G-Shock Presents New Crazy Color Watches

Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

G8900SC Collection

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

Casio G8900SC-1Y

Casio G8900SC-1Y

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap.

The most subtle of the collection is the G8900SC-7, with its white case, blue accents and dark-grey resin strap. All four of the watches within the G8900SC series of the Crazy Color collection feature reliable time keeping in addition to unparalleled Shock Resistance, Water Resistance up to 200 meters, 24-hour Countdown Timer, 1/100th Second Stopwatch, 12/24 Hr Formats, and Flash Alert to visually notify you of an alarm – up to 4 daily alarms – mute function and five year battery.

“The new Crazy Colors offerings for fall continue to inject excitement into our most popular watch models, while always ensuring G-SHOCK’s relentless commitment to rugged performance,” Shigenori Itoh, Chairman and CEO of Casio's Timepiece Division.

The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap.

The Crazy Color men’s watches retail for $110 and are available at selected boutiques, key jewelers and the G-SHOCK NYC Soho store.

GA100C Collection

The bold GA100C men’s watches continue to demonstrate G-Shock’s ability to move seamlessly between fashion and performance, modern aesthetic and perfected functionality. Three of the four GA100C watch models are available this fall in black with accents of neon green (GA100C-1A3) neon pink (GA100C-4A) and neon blue (GA100C-8A). Also on offer is a striking tone-on-tone (GA100C-4A) version with clashing pink accents. Each watch provides the rugged toughness and style that G-SHOCK is known for. A formidable analog and digital watch, the GA100C watches boast an extra-large case keeping in line with today’s trends.

The impressive features of the GA100C Neon models include structured side buttons which have an anti-slip finish and dual-ladder straps for a secure fit. The GA100C Neon G-SHOCK watches include shock-resistance, 200M water resistance, and also have magnetic resistance, (JIS Class Level I magnetic resistance protects against the effects of magnetic fields. Equivalent to ISO Standard 764) and auto LED light with Afterglow. To ensure superior timekeeping, the GA100C utilizes the 48 — City World Time, four daily alarms and a snooze alarm. Additionally, these timepieces are equipped with 1/1000 Second Stopwatch (100Hr) and 24H Countdown Timer. The GA100’s larger size gives it a powerful presence, underscoring its innate toughness. All of this is reinforced by the physical durability of the scratch-resistant mineral crystal.

The Crazy Color Men’s Watch Series in Neon retail for $99 from October at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.

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