Rado r5.5 Wins Red Dot Product Design 2010 Award
The red dot design award has been the quality seal for outstanding design for more than 50 years. In the category product design 2010, the jury chose Rado's r5.5 chronograph for its intriguing and high quality design.

Rado r5.5
Rado's expertise in innovative materials such as high-tech ceramics, combined with timeless and pure design has afforded the creation of the audacious and bold collection r5.5. The r5.5 chronograph is a watch reduced to the essential, with a distinctive square silhouette with curved edges, of which the radius gave the collection its name.
In the category product design 2010, the jury chose Rado's r5.5 chronograph for its intriguing and high quality design.
The r5.5 collection was designed by industrial designer Jasper Morrison. Its launch marked the third step of the highly fruitful collaboration between Rado and the British designer. His vision of giving minimalist design a unique character corresponds with Rado's aesthetic approach to pure, innovative and iconic watches.
- (Mar 11, 2010) Rado Presents Ceramica Digital Automatic. Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. With its new model, Ceramica Digital Automatic, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line...
- (Mar 11, 2010) Rado eSenza Blue Jubilé Watch: The Essence Of Beauty. Beautifully arranged. Glowing. Pure. The eSenza Blue Jubilé can be distinguished by its refined elliptical form and enthralling play on light. Emphasised by the gentle linearity of a satin strap, the case creates an oval with perfect proportions, while the entire circular dial is adorned with sapphires in varying shades of blue...
- (Mar 10, 2010) Rado r5.5 White Jubilé: The New White Design Classic. The new timepiece is the continuation of the partnership of the r5. This new interpretation exudes sophistication as the white ceramics and diamonds work together to present a timepiece that is both chic and stylish...
- (Mar 6, 2010) Rado Announces True Sport High Tech Ceramic Timepiece. The Rado True Sport, the new sporty piece of this contemporary high-tech ceramic collection. True collection has been heralded for its form and function and this new addition continues to embody the contemporary design edge that the True has always enjoyed...
- (Mar 6, 2010) Rado To Introduce Sintra Skeleton Automatic Limited Edition Basel 2010. The firmly established Sintra collection is now ready to reveal the latest member of its family. The new Sintra Skeleton Automatic is the first in this Rado collection to feature this special movement...

