SEIKO Watch Corporation is proud to announce the launch, at Baselworld 2009, of a new Elite Collection, SEIKO Ananta.

SEIKO Ananta is an exclusive collection of luxury timepieces with Spring Drive and high-grade mechanical movements, targeted at those who truly understand and appreciate fine watchmaking. SEIKO Ananta is a watch designed to deliver a lifetime of delight and satisfaction, as it is supremely comfortable to wear, enjoyable to use and unrivaled in its quality of engineering. SEIKO Ananta is a watch for today and for all time.

Katana is the ancient art of sword-making…

Since 2000, Sportura has been the flagship design for SEIKO's sports watches and its global success has made it an icon among lovers of motorsport. With its wide range of chronographs, both quartz and Kinetic, Sportura has always offered high-function, high-utility sports watches to those who love the freedom, speed and thrill of the open road.

In 2009, the entire Sportura collection has been refined and re-engineered…

The SEIKO Velatura collection is designed to withstand the most severe challenge that a watch can face, racing on the open ocean. From its launch in 2007, Velatura has offered to the professional sailor an ever-growing selection of marine watches, each with the robustness and functionality required for survival in even the harshest conditions. For 2009, five new creations join the collection, each offering the same high level of specification as their illustrious predecessors.

For 2009, SEIKO’s support of the sport of sailing at the very highest level is also expanded…

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…

At 11:37 EDT, on October 23, 2008, a Soyuz TMA 13 spacecraft landed safely and on target in the Kazakhastan steppes. Aboard were two Russian cosmonauts, Oleg Kononenko and Sergei Volkov and the American space tourist, Richard Garriott.

Richard had blasted off from the Baikonur Space Centre 12 days earlier arriving at the International Space Station on October 14. During his stay in space, Richard conducted numerous scientific experiments on behalf of NASA, The European Space Agency and conducted a number of educational out-reach programmes including a NASA-sponsored teleconference with students from all over the world…

In just 2 days time, on Sunday 12 October, Richard Garriott will blast off from the Baikonur Cosmodrome in Kazakhstan aboard the Soyuz TMA 13 rocket for his week-long adventure in space, and he will be taking with him the first watch ever designed for use in free space, the Seiko Spring Drive Spacewalk.

Once docked with the International Space Station, Richard will have a hectic schedule of activities, ranging from scientific experiments designed by NASA and the European Space Agency creating a "zero-gravity" art show!

Richard's training has gone well, and his website www.richardinspace.com has fascinating details of the arduous program he has undergone…

Since 2006, SEIKO has been the main sponsor of the International 49er Class, one of the fastest and fastest-growing classes in Olympic sailing. Through this agreement, SEIKO has assisted the growth of the sport and has supported the future development of 49er sailing through the supply of funds and equipment to the new generation of sailors. In return, SEIKO has gained valuable insights into the needs and wishes of the top athletes in world sailing,

and is incorporating this knowledge into each new generation of Velatura, its marine watch collection.

The 49er at speed

To a 49er sailor, speed is everything…

SEIKO WATCH CORPORATION is pleased to announce that it has completed its RoHS* program by voluntarily extending compliance with the EU Directive to all mechanical watches and strap type bracelets, which are not necessarily subject to the Directive. In 2006, SEIKO led the industry in achieving compliance with all its quartz watch production. As of August 2008, this compliance extends to all models, of all movement types, in all brands…

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…