Earlier this year, SEIKO entered into a three-year partnership with FC Barcelona, the most successful team in world football, and the team and its star players are already featured in SEIKO’s global communication campaign. The profile of FC Barcelona could not be higher as they are the current holders of the Spanish League and UEFA Champions League titles. As the new 2011/12 season starts, this partnership is celebrated in a new collection of chronographs which carry the team crest and colors and which express the dedication to perfection that SEIKO shares with the most successful team in the world…

SEIKO is proud to introduce three limited edition Grand Seiko timepieces as a part of the SEIKO 130th Anniversary Commemorative Collection. All three models house a newly developed mechanical hand-winding movement, Caliber 9S64, which boasts a 3-day power reserve and is used exclusively for Grand Seiko. The design pays faithful homage to the much coveted original Grand Seiko model from 1960.

For 50 years, the idea behind Grand Seiko has remained the same. It is a deceptively simple idea; each Grand Seiko watch should be as accurate, legible, durable and easy to wear as possible. Nothing more and nothing less…

SEIKO WATCH CORPORATION is proud to announce the creation of an Ananta Automatic Chronograph Diver’s watch. It is a leading watch in the SEIKO 130th Anniversary Commemorative Collection and is offered as a limited edition of 700 pieces. It will be released in the autumn of this year on a worldwide basis.

SEIKO and watches for diving. A long tradition.

SEIKO built its very first diving watch in 1965. Since then, SEIKO has been at the forefront of diving watch technology, releasing a series of world-first watches that combined security of performance with extreme durability…

For over a decade, Sportura has been synonymous with success in sport. Today, the spirit of Sportura is expressed anew in a collection of sports watches that only SEIKO, with almost five decades of experience at the leading edge of sport and sports timing, could build.

The new Sportura collection draws on this rich heritage. With six handsome alarm chronographs and three rugged Kinetic Diver’s watches, Sportura offers the real sportsman a collection that is as appropriate for scuba diving as it is for motor sport. Whatever the sport, the fundamental requirements of a watch are the same: precision timing, high durability, total security and high legibility…

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

SEIKO WATCH CORPORATION is proud to announce the creation of the Credor Spring Drive Minute Repeater. It is the first minute repeater watch ever built by SEIKO and, alongside the Credor Spring Drive Sonnerie, marks another milestone in the developing tradition of SEIKO as a leading manufacturer of ‘complication’ timepieces.

In every aspect of its creation, total purity of sound has been the goal. The result is a lingering, clear and haunting sound which has a uniquely Japanese character…

At Baselworld, 2010, SEIKO announced its intention to make Grand Seiko available to the world market. The preparations are now complete and Grand Seiko will be released in October in about 20 markets in Europe, N. America, Asia, the Middle East and Oceania.

Since its launch exactly 50 years ago, Grand Seiko has been the very best of SEIKO. Inspiring its birth was a very simple and beautifully pure idea; Grand Seiko was to be more accurate, more durable, more legible and easier to wear than any other watch in the world…

SEIKO watch corporation is pleased to confirm the introduction of the world's first EPD* watch with an active matrix system. Three models will be available in selected major markets around the world from December 2010 onward.

When the demonstration sample was exhibited at Baselworld 2010, it attracted huge interest from watch enthusiasts, journalists and industry experts alike…

In 2009, SEIKO unveiled at Baselworld the Ananta collection, an exclusive range of luxury timepieces with Spring Drive and high-grade mechanical movements. Ananta has been remarkably well received by watch collectors, aficionados and journalists alike, and its global distribution has exceeded expectations. For 2010, three new models are created, bringing to 13 the total number of watches in the Ananta collection.

Katana is the centuries-old art of sword-making, which combines great handcraft skills with the highest technology. Today, Katana swords are still made and prized for their beauty and precision…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…