Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeepingtechnology…

Black and white are base color pallets in every woman’s wardrobe, which is why the new Baby-G introductions are a must have accessory. The fashion-forward, always-functional brand brings a playful surprise to a classic accessory. The BGA-131 mirrors both sides of an individual’s personality, Black on Black or White on White are appreciated for the more serious side of you, but neon colors show your inner playful side! Pick your shade of black or white styled with a dial that has 3D numbers that transform into a “glow anywhere” illuminated neon face – all at the push of a button…

G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bambazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.

"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived…

Casio America, Inc. proudly releases its second installment of the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models. The collection features two new G-Shock timepieces GR7900EW-7 and G6900EW-7 with recycled paper packaging and advanced solar power technology.

High gloss white bodies with evergreen accents add personality to the Go Green Project…

Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CS. Vibrant electric colors and smooth glossy finish add a new school twist to the old school classic G-Shock DW6900.

Available in three trendy color combinations, stealth black with neon green face and accents (DW6900CS-1), hot pink with silver face and black accents (DW6900CS-4), and the attention grabbing white with teal face and electric blue accents (DW6900CS-7). These new DW6900CS remain rooted in G-Shock toughness and technology…

Following on the heels of their announcement of pro BMX street rider Nigel Sylvester joining Casio as an official G-Shock team rider, G-Shock is proud to release Nigel Sylvester’s Signature timepiece, the GD100NS-7. The collaborative timepiece infuses Nigel’s street style with G-Shock’s toughness to compliment and withstand his riding needs.

The stark white band and contrasting black face features the BMX pro’s signature emblazoned in red. Keeping true to Nigel’s need for a tough and durable watch that can also be worn as a fashion accessory, the GD100NS-7 is Shock Resistant and 200M Water Resistant…

Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

The new timepiece is the continuation of the partnership of the r5.5 collection between Rado and British designer Jasper Morrison.

Fuelled by the same passion and philosophy as Rado, Morrison once again seeks to take the industry by storm with his interpretation of the jubilé theme…

Casio America, Inc. announces a new monochromatic assortment of G-Shocks that are sure to turn heads. Using a combination of classic styles and some recent case introductions, G-Shock puts a clean, bold look together in a series for their Blackout & Whiteout capsule collection. Consisting of four hero styles; the GDF100BB-1 and the GA120BB-1A featured in solid matte black with high gloss accents and the DW6900WW-7 and GD100WW-7 are available in crisp white with eye-catching mirror dial treatments.

BLACKOUT SERIES:

The GDF100BB-1 G-Shock features the front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position…