Casio America, Inc. proudly unveils the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models to commemorate Earth Day’s 40th Anniversary. The series is compromised of three new G-Shock styles G5600GR-7, G6900GR-3 and G2300GR-3 with 100% recycled paper packaging, advanced solar technology and Earth Day inspired color ways.

Each incarnation of the Go Green Project features advanced Self-Charging, Tough Solar Power technology – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…

Military inspired, the new limited edition G-Shock series embodies toughness and technology with a covert edge. These models feature stealth, matte black cases & bands, including buttons finished in black IP (ion plating). The DW5600MS-1, DW6900MS-1 and G9000MS-1 are equipped with reverse LCDs and red numeric displays. For non-stop performance, the Frogman, GW200MS-1 is equipped with Tough Solar Power. All models feature their unique module ID codes printed on the bands.

“G-Shock continues to be a leader in technology and cutting-edge fashion for timepieces,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…

Always reinventing the classic G-Shock, Casio America, Inc. is proud to release the Vintage Colors capsule collection comprised of two classic styles, in three color options. This new color series showcases the classic black and white and includes the introduction of navy to G-Shock’s color portfolio. The DW6900HM-1, DW6900HM-2 and DW6900MR-7 timepieces have a semi-gloss treatment to the bands and mirrored LCD’s. The DW6900HM-1, DW6900HM-2 also feature a distressed mirror treatment to the dial face, that give these G-Shocks both a modern and vintage appeal while the DW6900MR-7 features a polished metal front light button to highlight its mirror dial…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

Casio G-Shock presents a new collaboration with artist/entrepreneur Craig Costello, a.k.a. “KR”, founder of Krink (High quality art supplies). Unsatisfied with existing commercial art products and tools, KR revolutionized the art-supply market by hand-making his own inks and markers and offering them to artists worldwide. Krink products and aesthetics are now a mainstay for young artists globally from Moscow to Tokyo. Krink’s reputation for high quality is unsurpassed and the Krink brand has become synonymous with DIY culture…

A new series for G-Shock, the Black & Gold capsule collection consists of four styles: the G9300GB-1(a completely new model to the Master of G series) and the GX56GB-1 featured in matte black with metallic gold accents; while the two fashion forward hero styles that launched in 2010 – the GD100GB-1 and the GA110GB-1 are available in a black glossy finish with eye-catching metallic gold dials.

Both a high performance timepiece and a must-have fashion accessory for the sophisticated gentlemen, the new Black & Gold series seamlessly combines state-of-the-art technology with aesthetically pleasing designs…

Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop…

Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change…

Casio America, Inc. introduces a new premium G-Shock timepiece collection — the Rose Gold Series. The new Rose Gold series offers a trendy combination of rose gold accents matched with matte black IP (ion plating). Impeccably designed with toughness and technology, the MT-G, GIEZ, GW700BRJ-1A, and GW1800BRJ-1A, all feature Non-Stop, Tough Solar Power and Self-Adjusting Atomic Timekeeping technology. Each timepiece remains uniquely distinct, sophisticated, powerful and tough.

Non-Stop, Tough Solar Power — A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…