Casio America, Inc. proudly revamps a member of the G-Shock Mini Family, the Deco-G. Encrusted in hand selected crystals, the sleek GMN691G-1DEC embodies luxury with a black on black design, while the glossy band and gold reverse LCD add depth to the G-Shock Mini form factor.

Meticulously designed for stylish, active women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion, the new Deco-G is reminiscent of the diamond encrusted G-Shock DW6900 seen on countless celebrities, but previously inaccessible to the mainstream consumer…

Casio G-Shock has collaborated with the irreverent and iconic rapper REDMAN. Similar to G-Shock, REDMAN is a classic and durable brand. Both have stood the test of time and have continued to become increasingly popular since their debut.

"G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence", said legendary rapper REDMAN. "To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they've seen."

Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces…

G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…

G-Shock and In4mation team up for a fourth installment collaboration watch. After three highly sought after collectibles, G-Shock and the Hawaiian-based boardsport brand have fused the latest G-Shock toughness and technology with the In4mation alternative design concept in the GLX6900X-2.

Irreverently clad in sleek gray with yellow and red accents, the GLX6900X-2 remains rooted in In4mation’s surf heritage. Harmonizing with the surfer lifestyle, the G-Shock In4mation chronograph features 200M water resistance, low temperature resistance, tide graph and moon data graph for the ultimate in tracking high and low tides…

Proudly crowning a new king, Casio America Inc. boldly debuts the G-Shock Ultimate Tough GX56. This latest edition to the G-Shock family seamlessly combines advanced technologies and the latest shock resistant construction. Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, nearly two times (2x) larger in volume than the classic DW5600.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio America, Inc. introduces, the GWM5600-1, which is another testimony to the origin and ongoing evolution of G-Shock toughness. Reminiscent of the first G-Shock, with its classic square shape, ultimate shock-resistant design and forged stainless steel case back, the GWM5600 is destined to become another classic.

In addition to classic good looks, the GWM5600 possesses Tough Solar and Multi-band 5 Atomic Timekeeping technology housed within an even slimmer profile square case than the original…

Casio America, Inc. announces the expansion of the G-Shock G-RESCUE series (G7900) with the GW7900B. Following in the footsteps of its predecessor, the GW7900B remains steeped in the tradition of G-Shock water and shock resistance while taking the G-Shock technology one step further.

The GW7900B, a sleek black on black color way with a reverse LCD, now features Non-Stop, Tough Solar Power and Self Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and reliability.

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeepingtechnology…

G-Shock has joined forces with the Surfrider Foundation to celebrate 25 years of protecting the world’s oceans, waves and beaches. This summer, Casio will release the limited edition G-Shock X Surfrider Foundation collaboration watch, the G5500SRF-1, with a portion of the proceeds benefiting the organization…