Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

Casio America, Inc. proudly redefines its high end G-Shock watches with the introduction of the GIEZ GS1300B-1A. Perfectly balanced, the GIEZ combines premium design with classic G-Shock toughness and technology.

Easily paired with a finely tailored suit or a pair of designer jeans, the GIEZ provides an advanced timepiece for any sophisticated gentleman. Elegantly re-sculpted, the new GIEZ sports a sleek, stainless steel case enclosed in a black ion plating with a dual-layer dial for a subtle three-dimensional appearance…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

G-Shock and In4mation join forces once again for the fifth installment of their collaborative timepiece, releasing the limited edition GLX6900XA-9. As part of the G-LIDE series, the GLX6900XA-9 is specifically designed to fuse the island spirit of the Hawaii-based street-wear brand while and G-Shock’s brand ethos of toughness.

The Jamaican colors of red, gold and green are prominent in the GLX6900XA-9 along with a subtle integration of the In4mation logo on the shiny gold dial and resin band, and a custom engraved In4mation logo on the case back…

Adding a fresh prospective on collaborations, Casio G-Shock joins forces with progressive street wear brand Play Cloths to create the DW6900PC-4. Classic G-Shock toughness and technology paired with Play Cloths’ focus on the creation of high quality products with lifestyle adaptability creates an eye-catching wristwatch.

Created by the critically acclaimed hip hop duo Clipse, Play Cloths embraces individuality without sacrificing quality for style. The DW6900PC-4 is a testament of this philosophy…

Casio adds a new edition to the G-Shock Master of G collection with the Frogman (GF1000BP-1). Focused on high performance, the Frogman possesses essential features for the avid diver and water sports enthusiast. The GF1000BP-1 case has an asymmetric design that allows additional room for wrist movement during underwater activities. The watch also has a deep wave band to allow for a comfortable fit against the skin or over the sleeve of a wetsuit.

“We are pleased to add a revamped Frogman to the G-Shock Master of G Collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…

Casio America, Inc. proudly unveils the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models to commemorate Earth Day’s 40th Anniversary. The series is compromised of three new G-Shock styles G5600GR-7, G6900GR-3 and G2300GR-3 with 100% recycled paper packaging, advanced solar technology and Earth Day inspired color ways.

Each incarnation of the Go Green Project features advanced Self-Charging, Tough Solar Power technology – A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…