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Sep 22, 2008

Seiko Leads The Industry For Environments

SEIKO WATCH CORPORATION is pleased to announce that it has completed its RoHS* program by voluntarily extending compliance with the EU Directive to all mechanical watches and strap type bracelets, which are not necessarily subject to the Directive. In 2006, SEIKO led the industry in achieving compliance with all its quartz watch production. As of August 2008, this compliance extends to all models, of all movement types, in all brands…

Sep 20, 2008

Movado And Derek Jeter Host New York City Event To Introduce The Limited And Special Edition Movado Series 800™ Derek Jeter Chronographs

Movado Derek Jeter Steel Chronograph Series 800

Movado and Derek Jeter hosted an exclusive event at The Four Seasons Restaurant in New York, NY to introduce an exceptional collection of Limited and Special Edition Movado Series 800™ Derek Jeter Chronographs. Movado worked closely with Derek Jeter to develop the Movado Series 800 timepieces.

Being the exceptional strategist that he is, Derek collaborated with Movado’s Design Team, providing valuable input into the development of his four groundbreaking new Series 800 models…

Aug 29, 2008

Seiko's 2008 Campaign: Arctura, Spring Drive And "Me."

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…

Aug 13, 2008

Spice Up Fall Fashion With New Colors From Casios DW6900CS Classic Collection

Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CS. Vibrant electric colors and smooth glossy finish add a new school twist to the old school classic G-Shock DW6900.

Available in three trendy color combinations, stealth black with neon green face and accents (DW6900CS-1), hot pink with silver face and black accents (DW6900CS-4), and the attention grabbing white with teal face and electric blue accents (DW6900CS-7). These new DW6900CS remain rooted in G-Shock toughness and technology…

Aug 13, 2008

Casio G-shock Announces Spike Lee Signature Watch

Casio America, Inc. has teamed up with critically acclaimed film director and producer Spike Lee to release the Spike Lee signature G-Shock watch, DW5000SL-1. Designed to commemorate the 25th Anniversary of G-Shock, this collaboration ignites a G-Shock movement into diverse and culturally relevant spheres.

An avid G-Shock fan, Spike Lee included G-Shock in his 1995 film Clockers and recently created a short film celebrating G-Shock’s 25th Anniversary. For the past quarter century G-Shock and Spike Lee have both been pioneers in street casual apparel, so their relationship is befitting…

May 16, 2008

More Acclaim For Seiko Spring Drive

Since its launch in 2005, SEIKO Spring Drive has garnered a wide range of awards for its innovative technology and its superior design, including the prized "Watch of the Year" award from the world's leading watch website,

SEIKO Spring Drive Moon Phase

SNR011, the winning entry in the 5,000 Euro category.

Now, Spring Drive has received the "Golden Balance Wheel" award in Germany…

Apr 1, 2008

The G-shock Mt-g Hybrid: Metal Twisted G-shock

Casio America, Inc. introduces a new premium G-Shock watch - the MTG-1000 Hybrid Design. Incorporating the G-Shock toughness with sophisticated design, the MT-G Hybrid breeds the perfect balance of stainless steel and resin to deliver the ultimate level of shock resistance…

Apr 1, 2008

Casio Celebrates 25 Years Of G-shock With The Limited Edition Gray Skeleton Watch

Casio America, Inc.’s G-Shock brand is 25 years strong with the release of the limited edition gray skeleton — DW5025D-8.

The design and technology is adapted from the original G-Shock which has set standards with its ruggedness and shock resistance, but features a see through light gray band and bezel. A 25th anniversary logo is engraved on the case back marking its uniqueness.

In 1983, a Casio engineer designed a watch that would withstand a fall from atop a three-story building, creating the world’s toughest watch…

Jan 13, 2008

Swatch Snowpass

Swatch Mister Twin SUKB400

Advanced wireless technology turns SWATCH Snowpass watches into fashionable wrist-wear passes for easy access to ski lifts and slopes. The system is fun, easy to use and saves time by allowing skiers to spend more time on the slopes and less waiting in queues. A proven solution at more than 700 ski and leisure resorts around the world…

Jan 12, 2008

Victorinox Swiss Army Proudly Presents Its Spring 2008 Timepiece Collection

Swiss Army Vivante Dual Time

Victorinox Swiss Army is proud to announce the addition of several exciting new timepieces to its already impressive and varied collection. With this offering, the company not only continues to create some of the world’s finest men’s timepieces, but turns some of its attention toward the important female market, embarking on a campaign to attract women who are looking for timepieces that combine beauty and functionality. The Spring 2008 Collection embodies a dedication to ‘practical luxury’, a notion that is integral to the identity of the brand…