Dee & Ricky, the New York based fashion design duo, have lent their trademark retro style to the latest edition to the G-Shock Family, the GA110DR-1A. This limited edition chronograph perfectly pairs an extra-large analog/digital with the Dee & Ricky design sensibility seen on fashion runways and metropolitan sidewalks worldwide.

The GA110DR-1A uses rudimentary building blocks as a starting point, the design draws on primary colors to mimic the appearance of a toy watch. Like the duo’s signature Lego®-based designs, all the details pop against the black backdrop…

Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Casio America, Inc. is pleased to announce its latest Pro Trek watch, the PRG550B-5. Ideal for a variety of outdoor activities and adventures, Casio’s Pro Trek PRG550B-5 delivers enhanced features and capabilities.

The PRG550B-5 is the newest addition to Casio's ProTrek line of triple-sensor timepieces, which feature an altimeter/barometer, thermometer and digital compass. All three of these features accurately monitor nature's elements and are equipped for high energy activities. Whether hiking a trail, conquering a mountain or kayaking, this men's watch is the ideal instrument for outdoor enthusiasts…

Consistently raising the bar within the timepiece industry, Casio America, Inc. is proud to introduce the newest model to its Pro Trek series, the PRG550-1A1. Built with Casio’s easy-to-use, one-touch triple sensor technology, the PRG550-1A1 includes a digital compass, altimeter, barometer and thermometer making it the ultimate tool for rugged, outdoor adventures.

“The PRG550-1A1’s enhanced features are designed to make outdoor activities seamless and enjoyable,” said Shigenori Itoh, Chairman and CEO of Casio America, Inc…

Breitling once again establishes itself as the partner of aviation by launching a new multifunction electronic chronograph equipped with an “in-house” analog and digital-display caliber – a brand-exclusive development. Designed to accompany aviators in all their missions, this Cockpit B50 innovates through its broad range of functions, its user friendliness as well as its ultra-legible display mode.

Equipped with a sturdy and light case in natural or black carbon-coated titanium, the Cockpit B50 chronograph flaunts a resolutely technical, powerful and masculine appearance – making it the archetypal authentic Breitling “Instrument for professionals”. It is however distinguished first and foremost by the performances and the functionality of its exclusive new Breitling Caliber B50…

G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…

Never shy about trendsetting timepieces, Casio America Inc. unveils the new G-Shock X-Large Vivid Color Combi (GA110). Uncompromising in size and color, the GA110 features a 55.0 x 51.2 x 16.9 mm sized case with impressive combined analog and digital functions.

Defiantly monochromatic, the GA110 is available in three eye candy colors: superb cyan (GA110-2A), electric fuchsia (GA110-4) and acid kelly green (GA110-3) each with coordinated band, bezel, hands, and face. The innovative construction of the GA110 timepiece forms a unique multidimensional façade, at the same time holding true to the G-Shock pillars of superior water and shock resistance…

Heeding the call of watch aficionados and G-Shock fans worldwide, Casio America Inc. proudly debuts the G-Shock X-Large Combi (GA100). A formidable analog and digital wrist watch, the GA100 features an extra large 55.0 x 51.2 x 16.9 mm case.

Upholding the distinct G-Shock lineage, the GA100 features the “Three Eyes” (found on its predecessors the DW5900, DW6900 and GW-500) while maintaining unsurpassed water and shock resistance native to all G-Shock watches. A soon-to-be collector’s item, the GA100 includes a riveted dial ring and embossed index that creates a three-dimensional effect on the watch face…

Casio G-SHOCK is set to release a new lineup of Garish Color timepieces this July. The recent assortment of Garish Color watches come in black and white as well as brown and gold tones with subtle bursts of metallic. Devised to withstand immense shock and water resistance, the latest run of Garish Color models are perfect for the long summer days by the beach as they are equipped with advanced performance technology perfect for an adventurous summer lifestyle.

Two of the new models, the GA110GW-7A and GA110BR-5A, showcase a layered analog and digital display and come in either white with a black dial or brown with a gold dial…

G-SHOCK celebrates the arrival of spring with their new Sporting Colors collection; three rich color-ways across the popular GD120 G-SHOCK series that celebrate athleticism and style.

With a nod to popular team sport colors, the three new color-ways in the GD120 model – defining black, bold blue, and eye – catching green – compliment a digital watch face with contrast detailing.

The GD120TS-1 features a black case and strap with red accents, while the GD120TS-3 features a green case and strap with white accents…