Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. A genuine revelation that has since become an indisputable icon.

The legend is now forever digital. With its new model, Ceramica Digital Automatic, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.

At the front it is digital, with a high-tech time display. At the back it is mechanical…

The year 2010 marks the fortieth birthday of the world’s first LED digital watch, made by Hamilton. The American brand is celebrating the invention of the technology that revolutionized the watch industry with the new Hamilton Pulsomatic, a digital timepiece with futuristic design. This watch fuels the spirit of the digital age with Swiss craftsmanship in the form of an automatic movement, to appeal to wearers who love the fact that time never stands still…

Conceived for the modern nomad, the active outdoor enthusiast who’s always on the move from one place to another, via urban and/or remote natural environments, the Wenger LED Nomad, is a design forward, multifunction Swiss Made sport timepiece, which offers various analog and digital functions.

Always remain on course, thanks to the Wenger LED Nomad’s digital compass function, easily activated by one push of a button. The degree heading digitally appears in red in the center of the dial while a directional arrow cleverly appears from below the Wenger Swiss cross logo providing quick and easy-to-read orientation…

G-Shock is proud to announce the launch of a brand new large case digital line up. The GR8900A and G8900A timepieces feature easy-to-read LCDs highlighted by super illuminator LED backlights and are housed in large cases with aluminium bezels. Both timepieces continue to incorporate G-Shock’s brand ethos of rugged toughness with a fresh new twist on G-Shock’s Shock Resistant case design…