Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Casio America, Inc. proudly debuts the G-Shock GWX5600B-7, a perfect pairing of the surf-friendly G-LIDE style with advanced timepiece technology. Beach fresh in a shiny black and white colorway, the new GWX5600B-7 features Self-Charging, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and performance.

Self-Charging, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly. The result is an impressive solar timepiece that assures reliable timekeeping and greatly reduces the need for battery change…

Casio America Inc. introduces advanced timepiece technology with superior performance in the new G-Shock G-Aviation (GW3000). An inevitable evolution to G-Aviation collection, the GW3000 provides a bigger case, at 52mm with high contrast markings, making it a statement piece for any male wardrobe.

Taking design cues from aircraft flight panel indicators, the new G-Aviation features a triple layered dial and frame display structure that gives the watch face a three-dimensional feel while increasing overall visibility. Brilliantly fabricated, the forged polyhedral metal bezel creates a uniquely handsome protective finish…

Casio America, Inc. announces the expansion of the G-Shock G-RESCUE series (G7900) with the GW7900B. Following in the footsteps of its predecessor, the GW7900B remains steeped in the tradition of G-Shock water and shock resistance while taking the G-Shock technology one step further.

The GW7900B, a sleek black on black color way with a reverse LCD, now features Non-Stop, Tough Solar Power and Self Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and reliability.

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio America, Inc. introduces, the GWM5600-1, which is another testimony to the origin and ongoing evolution of G-Shock toughness. Reminiscent of the first G-Shock, with its classic square shape, ultimate shock-resistant design and forged stainless steel case back, the GWM5600 is destined to become another classic.

In addition to classic good looks, the GWM5600 possesses Tough Solar and Multi-band 5 Atomic Timekeeping technology housed within an even slimmer profile square case than the original…