The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…

At Baselworld 2013, all is new. The magnificent new building will house an entirely new Seiko stand showcasing a new Seiko collection that, like the Fair itself is bigger and more prestigious than ever. Among the many new creations to be presented for the first time anywhere in the world are several new-look Seiko Premier watches featuring Seiko's unique Kinetic caliber.

Where classicism and modernity meet, there lies the essence of the Premier collection. The creative harmony between opposites inspires a dress watch that embraces the very latest technology and an architectural design…

Since 2000, Sportura has been the flagship design for SEIKO's sports watches and its global success has made it an icon among lovers of motorsport. With its wide range of chronographs, both quartz and Kinetic, Sportura has always offered high-function, high-utility sports watches to those who love the freedom, speed and thrill of the open road.

In 2009, the entire Sportura collection has been refined and re-engineered…

Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

At Baselworld, 2012, Seiko will introduce its full 2012 collection to the world, and it will demonstrate Seiko’s wide range technical expertise in every area of watchmaking, mechanical, quartz, solar, Kinetic and Spring Drive. The Baselworld 2012 Seiko Collection will be remembered for many years to come as one of the most news-worthy and innovative of recent times. One of the many new creations to be unveiled at Baselworld, 2012 is the Premier Double Retrograde Chronograph.

Caliber 7T 85 is perfectly suited to the design ethos of the Premier Collection…

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

For over a decade, Sportura has been synonymous with success in sport. Today, the spirit of Sportura is expressed anew in a collection of sports watches that only SEIKO, with almost five decades of experience at the leading edge of sport and sports timing, could build.

The new Sportura collection draws on this rich heritage. With six handsome alarm chronographs and three rugged Kinetic Diver’s watches, Sportura offers the real sportsman a collection that is as appropriate for scuba diving as it is for motor sport. Whatever the sport, the fundamental requirements of a watch are the same: precision timing, high durability, total security and high legibility…

To build watches that perform on the open ocean has always been the most severe challenge of the watchmaker's art. With the launch of Velatura in 2007, SEIKO rose to this challenge with a collection characterized by robustness, high functionality and durability. For 2010, the Velatura collection is further expanded, with four new creations, all of which are aimed at the young sailor, professional or recreational, who seeks to win.

In 2007, SEIKO was selected as the Watch Partner of the International 49er Class Association. The 49er is the fastest boat in the Olympic regatta and provides even the world’s very best sailors with a daunting challenge…