Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…

At Baselworld, 2010, SEIKO announced its intention to make Grand Seiko available to the world market. The preparations are now complete and Grand Seiko will be released in October in about 20 markets in Europe, N. America, Asia, the Middle East and Oceania.

Since its launch exactly 50 years ago, Grand Seiko has been the very best of SEIKO. Inspiring its birth was a very simple and beautifully pure idea; Grand Seiko was to be more accurate, more durable, more legible and easier to wear than any other watch in the world…

SEIKO is proud to introduce three limited edition Grand Seiko timepieces as a part of the SEIKO 130th Anniversary Commemorative Collection. All three models house a newly developed mechanical hand-winding movement, Caliber 9S64, which boasts a 3-day power reserve and is used exclusively for Grand Seiko. The design pays faithful homage to the much coveted original Grand Seiko model from 1960.

For 50 years, the idea behind Grand Seiko has remained the same. It is a deceptively simple idea; each Grand Seiko watch should be as accurate, legible, durable and easy to wear as possible. Nothing more and nothing less…

Seiko watch corporation is proud to announce that its renowned and respected luxury watch collection, Grand Seiko, is to be released into selected international markets during 2010. Long recognised by collectors, watchmakers and industry observers as one of the great watches in the world, Grand Seiko has, until now, been available only in Japan and a very limited number of retail locations elsewhere but, thanks to increased production capacity, Grand Seiko will be marketed in partnership with carefully selected retail partners in other markets.

It all started with a Marvel. In 1956, SEIKO had launched a watch with the charmingly modest name of ‘Marvel’…

SEIKO Watch Corporation is proud to announce the launch, at Baselworld 2009, of a new Elite Collection, SEIKO Ananta.

SEIKO Ananta is an exclusive collection of luxury timepieces with Spring Drive and high-grade mechanical movements, targeted at those who truly understand and appreciate fine watchmaking. SEIKO Ananta is a watch designed to deliver a lifetime of delight and satisfaction, as it is supremely comfortable to wear, enjoyable to use and unrivaled in its quality of engineering. SEIKO Ananta is a watch for today and for all time.

Katana is the ancient art of sword-making…

SEIKO WATCH CORPORATION is proud to announce the creation of an Ananta Automatic Chronograph Diver’s watch. It is a leading watch in the SEIKO 130th Anniversary Commemorative Collection and is offered as a limited edition of 700 pieces. It will be released in the autumn of this year on a worldwide basis.

SEIKO and watches for diving. A long tradition.

SEIKO built its very first diving watch in 1965. Since then, SEIKO has been at the forefront of diving watch technology, releasing a series of world-first watches that combined security of performance with extreme durability…