At Baselworld 2013, all is new. The magnificent new building will house an entirely new Seiko stand showcasing a new Seiko collection that, like the Fair itself is bigger and more prestigious than ever. Among the many new creations to be presented for the first time anywhere in the world are several new-look Seiko Premier watches featuring Seiko's unique Kinetic caliber.

Where classicism and modernity meet, there lies the essence of the Premier collection. The creative harmony between opposites inspires a dress watch that embraces the very latest technology and an architectural design…

Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

At Baselworld, 2012, Seiko will introduce its full 2012 collection to the world, and it will demonstrate Seiko’s wide range technical expertise in every area of watchmaking, mechanical, quartz, solar, Kinetic and Spring Drive. The Baselworld 2012 Seiko Collection will be remembered for many years to come as one of the most news-worthy and innovative of recent times. One of the many new creations to be unveiled at Baselworld, 2012 is the Premier Double Retrograde Chronograph.

Caliber 7T 85 is perfectly suited to the design ethos of the Premier Collection…

In September, SEIKO Watch Corporation is launching its 2008 campaign on a truly global basis. In outdoor, print, on-line and broadcast media, the campaign will primarily showcase SEIKO's newest star collection, Arctura, but will also feature SEIKO's other Elite collections, Sportura, Premier and Velatura as well as the ground-breaking Spring Drive collection.

In 2007, SEIKO launched the “Me.” campaign. It is based on the insight that, for a majority of people and especially younger men, one's watch is more than a functional accessory; it is an expression of one's personality…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…