In September 2010, Orient Watch Co., Ltd. introduced the ORIENT x STI collaboration Limited Edition II. The 38th ADAC Zurich 24-Hour Race (The Nürburgring 24-Hour Race) was held from May 13 to 16. Subaru Tecnica International, Inc. (STI) entered the race under the sponsorship of Orient Watch Co., Ltd. Drawing on its experience sponsoring STI in the same race last year, Orient Watch developed a new collaborative wristwatch for the STI team. The STI team skillfully completed the severe race, finishing 24th overall and 4th in the SP3T class.

To celebrate this excellent achievement, the ORIENT x STI 2010 Limited Edition II will be placed on sale, with just one thousand available for the world market…

Orient Watch Co., Ltd. has introduced the ORIENT x STI collaboration Limited Edition watch.

ORIENT WATCH signed on as a sponsor of STI's (SUBARU TECNICA INTERNATIONAL) participation in the Nürburgring 24-Hour Race in 2009. For last year's race, each team member was provided with a specially developed wristwatch that maintained exceptional accuracy even under the testing conditions of the race, ably demonstrating its durability.

In May 2010, after much development work, we unveil our collaboration watch, incorporating the know-how and experience gained from last year's event. This year too, ORIENT WATCH will be competing together with the STI team…

Released in July 2009, Orient Watch Co., Ltd.'s Classic-Automatic Dual-Time watch features a newlydeveloped mechanical movement.

The Classic-Automatic line is Orient Watch’ s leading product series, combining the functional beauty of a traditional watch with modern visibility enhancements that mark the culmination of 60 years of manufacturing know-how…

In August 2009, Orient Watch Co., Ltd. introduced the Moon & Star collection as part of the Fashionable Automatic series.

The Fashionable Automatic series was developed for women in their 20s and 30s, who will be attracted to its professional quality and versatile styling. The line was designed for a variety of occasion and attire, which makes it suitable for the office as well as evening wear…

In November 2009, Orient Watch Co., Ltd. will add a new “Open Engine Sports” design to its Sporty Automatic series.

“Open Engine Sports” from the Sporty Automatic series is targeted mainly at men in their 20s and 30s. The open dial timepiece offers a new concept in sporty watches, adding another point of contact to this demographic and inviting them to visually enjoy the movement of a mechanical watch…

Like most machines, a mechanical watch movement involves four basic operations: energy is generated, stored, transmitted and regulated. For centuries, these constants of mechanical watchmaking have been performed by three complementary blocks: a power storage system with cylindrical barrel, a transmission system with pinions and gears, and a regulation system with balance wheel, spiral hairspring and escapement.

Now, to mark its 150th anniversary, TAG Heuer proudly introduces the TAG Heuer Pendulum Concept, the first-ever mechanical movement without hairspring…