Nixon and Paul Rodriquez have collaborated on two limited edition Rubber Players to be sold at the Encino, California location of Primitive, a sneaker boutique that Paul is co-founder of.

The Nixon x Primitive Rubber Player is available in two colorways, purple and black. The purple colorway is reflective of Paul's hometown pride for the LA Lakers while the black colorway is drawn from Primitive's signature color…

G-Shock has teamed up skate brand DGK to create a timepiece to fill the void for rugged watches with skateboarders in mind. Founded by professional street skateboarder Stevie Williams, DGK is best known for its irreverent style and groundbreaking designs. The GX56DGK-1 fuses that eclectic approach with the most shock resistant watch in G-Shock history.

The G-Shock X DGK watch commands attention with its royal purple and black colorway. Complete with a reverse purple LCD, the GX56DGK-1 features a new triple density, triple layer structure for peak performing shock resistance…

Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…

Delivering a distinct fashion statement, Casio America, Inc. introduces an extension to the Mirror Face Collection from its shock and water resistant G-Shock line, the DW6900SB. The rich metallic bodies paired with mirrored facades add a refreshing twist to the most recognized G-Shock DW6900 style and continue with Spring 2010’s wildly popular first generation of Mirror Face Timepieces…

In August 2009, Orient Watch Co., Ltd. introduced the Moon & Star collection as part of the Fashionable Automatic series.

The Fashionable Automatic series was developed for women in their 20s and 30s, who will be attracted to its professional quality and versatile styling. The line was designed for a variety of occasion and attire, which makes it suitable for the office as well as evening wear…

Casio adds a new edition to the G-Shock Master of G collection with the Frogman (GF1000BP-1). Focused on high performance, the Frogman possesses essential features for the avid diver and water sports enthusiast. The GF1000BP-1 case has an asymmetric design that allows additional room for wrist movement during underwater activities. The watch also has a deep wave band to allow for a comfortable fit against the skin or over the sleeve of a wetsuit.

“We are pleased to add a revamped Frogman to the G-Shock Master of G Collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…

Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Samsung today introduced the Samsung Galaxy Watch, a premium, powerful smartwatch for those who want to do it all — and look good while doing it. Its long-lasting battery and LTE connectivity gives consumers a true standalone experience. With advanced wellness features and fitness tracking, it helps you achieve your health goals. And with Samsung’s signature rotating bezel and more robust lineup of style options including three new watch color finishes in Silver, Midnight Black and Rose Gold, and new watch band colors, you get a smartwatch that looks like a traditional timepiece and is intuitive to use…

Patek Philippe's new Ref. 5200 Gondolo 8 Days, Day & Date Indication appeals to all aficionados who prefer manually wound timepieces. For this model, the Genevan workshops developed a new caliber that in many respects is reminiscent of the Ref. 5100 “10-Day”, presented 13 years ago to welcome the new millennium.

Unlike the 5100, however, the new Gondolo contains innovative Silinvar components from the “Patek Philippe Advanced Research” think tank for which the manufacture has been granted numerous patents in the past years. The result is a fetching form movement with a genuine 8-day power-reserve display…