From the ancient Egyptians to the Greeks and Romans, the snake was a powerful symbol of life and rebirth in art, mythology and folklore. Beginning in the 1940s, BVLGARI drew on its Hellenic heritage as the inspiration for its Serpenti Collection, which became a favourite of tastemakers like Liz Taylor and Diana Vreeland…

The B-42 MarineMaster is one of the most prestigious Fortis ranges of models, established already in the 40’s. Like its historical forerunner the latest model line the B-42 MarineMaster collection, which offers a Day/Date, Chronograph and the C.O.S.C. certified Chronograph Alarm, feature highly precise Swiss mechanical movements with automatic winding. It fulfils all requirements of professional sports watches.

The broad fluted turning bezel is the most recognizable trait of the entire collection. A double coated anti-reflective sapphire crystal allows perfect legibility not only underwater…

Comfortable and highly exact Swiss micro-mechanics in symbiosis with the classical slide rule function. A Swiss watchmaker was the first to find out by thought about the relation of numbers and the way to control them in the system of the logarithms.

Jost Bürgi, born in 1552 in the Swiss canton St. Gallen, conceived the base of the arithmetic system, which was a must and the basic tool for every engineer or architect and many other technical occupations until 1969: The slide rule, squeezed out by the battery-operated pocket calculator of the 70s, at the same time, when the quartz watch took over from the mechanical watches…

The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s. As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies’ timepieces and is now presenting three new watches in the distinctive 1920s style: Les Elégantes de Longines…

In 2009, SEIKO unveiled at Baselworld the Ananta collection, an exclusive range of luxury timepieces with Spring Drive and high-grade mechanical movements. Ananta has been remarkably well received by watch collectors, aficionados and journalists alike, and its global distribution has exceeded expectations. For 2010, three new models are created, bringing to 13 the total number of watches in the Ananta collection.

Katana is the centuries-old art of sword-making, which combines great handcraft skills with the highest technology. Today, Katana swords are still made and prized for their beauty and precision…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…

OMEGA’s re-designed Constellation line In 1982, OMEGA launched the first Constellation to feature the radical and enduring “Griffes” or claws, which immediately placed the watch line among the ranks of the world’s most instantly identifiable timepieces. OMEGA redesigned the entire Constellation family last year and in 2010 is proud to introduce two of its newest members…

The Constellation Double Eagle watches have long celebrated OMEGA’s close relationship with the Royal and Ancient Game of golf. The Double Eagle is a robust watch for all seasons, with its screw-in case helping to guarantee water resistance to 100 metres (330 feet, 10 bar) – but it is as fashionable as it is sporty.

This year, the popular line is extended with the introduction of the OMEGA Constellation Double Eagle Co-Axial 4-Counters. This stunning watch is powered by OMEGA’s Co-Axial calibre 3890 and is a COSC-certified chronometer…

Since their launch, OMEGA’s Seamaster Aqua Terra watches have attracted a large, enthusiastic following. The line characterized by the distinctive “teak-concept” vertical lines on their dials has been extended with the release of the first models with an annual calendar complication.

The Aqua Terra collection is a perfect union of eye-catching design excellence and innovative 21st century watchmaking technology. The Annual Calendar models, in stainless steel or an elegant bi-colour blend of stainless steel and 18 Ct red gold, are a dramatic but logical next step in the mechanical watch revolution which has been taking place at OMEGA since the launch of the first Co-Axial calibre more than a decade ago…

With its glamorous look, magical diamonds and the power of black, the latest model from the Freelancer mechanical collection exudes a devastatingly chic, sensual and elegantly modern feel.

A watch of refined sensitivity, the Freelancer Black 8 alludes to the universal lucky number – the symbol of both prosperity and the infinite. A figure eight is delicately outlined on the black guilloché dial, with 12 sparkling diamonds around its voluptuous curves…