Today, Swiss Watchmaker Tissot announced the launch of exclusive Madison Square Garden watches, during the unveiling of Tissot' s new lobby clocks in the Arena Box Office. Longtime Tissot brand ambassador, Danica Patrick, presented the first watches to Knicks' great Larry Johnson and Rangers legend, Adam Graves. Two styles of watches were created, featuring a custom case back. Tissot is the Official Timepiece of Madison Square Garden…

Tissot is committed to sharing the benefits of the new C01.211 ETA movement with both sexes and the new Tissot Veloci-T Lady seamlessly fuses femininity with dynamic performance. A modern colour combination of white and rose PVD dresses this precision Swiss-made automatic chronograph immaculately.

Lady wearers are happy to show their feminine side and are also visibly in touch with their time thanks to a round window on the case back revealing the innovative balance wheel. This watch perfectly mirrors the revolutionary new movement’s capacity to simplify the beauty of true craftsmanship without compromising performance…

Three new Tissot Classic Prince timepieces share memories of an arduous journey between Russia and Le Locle, Switzerland in 1917. A wristwatch sold to an important diplomat in Russia in 1916 and sent to Tissot for maintenance and safekeeping at the outbreak of the revolution a year later, inspires today’s range. The contemporary Tissot Classic Prince watches vividly recreate Art Deco style, integrating 18 carat rose gold and a mechanical movement protected by a screw-down case. These new Tissot Classic Prince limited editions have all it takes to turn into tomorrow’s treasures…

Like the ebony and ivory keys on a gleaming grand piano, the black and white colour palette for the Tissot PRC 200 Lady signals beauty and skill. The new chronograph models harmonise elegant materials and styling with sophisticated precision timekeeping and water resistance to a depth of 200 metres. This duet of watches is the ultimate statement of elegance and performance for women who juggle their time without risking their serenity…