At Baselworld 2013, all is new. The magnificent new building will house an entirely new Seiko stand showcasing a new Seiko collection that, like the Fair itself is bigger and more prestigious than ever. Among the many new creations to be presented for the first time anywhere in the world are several new-look Seiko Premier watches featuring Seiko's unique Kinetic caliber.

Where classicism and modernity meet, there lies the essence of the Premier collection. The creative harmony between opposites inspires a dress watch that embraces the very latest technology and an architectural design…

On Thursday, September 27, 2012, the Seiko Salon in Tokyo opened its doors as usual, but visitors were greeted with a dramatic new display, featuring the new Seiko Astron GPS Solar. The center window of the Seiko Salon in Tokyo’s landmark Wako store in Ginza featured a huge montage of images displayed on about 50 screens, all showing the new Seiko Astron and its remarkable functionality. In addition, the store’s famous clock tower was lit up in blue, symbolizing the global reach of Astron’s astonishing GPS technology, extending to every corner of our planet, with its deep blue colour as seen from space…

Seiko first met Darya Klishina when she won gold at the IAAF World Youth Championships in 2007, an event that Seiko supported. She was just 16 years old and it was already clear that she had a bright future ahead of her as a long jumper. Since that early success, she has risen through the senior ranks of her sport and is, today, ranked second in the world. During the last four years of her career, her personal best jumps have consistently improved and she is now among the favorites at every competition she enters. Born in Tver, north of Moscow, she played volleyball and trained as a sprinter before focusing only on the long jump event…

At Baselworld, 2012, Seiko will introduce its full 2012 collection to the world, and it will demonstrate Seiko’s wide range technical expertise in every area of watchmaking, mechanical, quartz, solar, Kinetic and Spring Drive. The Baselworld 2012 Seiko Collection will be remembered for many years to come as one of the most news-worthy and innovative of recent times. One of the many new creations to be unveiled at Baselworld, 2012 is the Premier Double Retrograde Chronograph.

Caliber 7T 85 is perfectly suited to the design ethos of the Premier Collection…

The first Grand Seiko standard was set in 1966, since which time it has been raised as new materials, technologies and mainstream techniques have made possible new advances. Today, the Special Edition Hi-beat 36,000 goes beyond the standard with levels of accuracy that are among the highest in the world…

From its first launch in 2009, the Japanese inspiration of the Ananta design has captured the imagination of watch enthusiasts throughout the world. With its sword-shaped Katana profile and the super-flat Zaratsu polishing, Ananta has carved out a distinctively Japanese position in the luxury watch market.

From modest beginnings in 17th century Kyoto, Kabuki theater has grown to become one of the most distinctive and popular aspects of Japan’s culture. With its highly stylish sets and costumes, its ritualised dancing and declaratory style of acting, today’s Kabuki reaches back into Japan’s ancient traditions…

In 2011, the spirit of Sportura was re-expressed with a new style and new technologies that only Seiko, with five decades of experience at the pinnacle of world sport, could create. The collection was an immediate international success and is now expanded to include a new chronograph that honors the success of our partners, FC Barcelona, a dramatically styled aviation watch, and a striking design for women.

Seiko. The choice of FC Barcelona…

At last, the search for totally precise time, everywhere on the planet, is over. By developing our own, patented, low-energy-consumption GPS receiver, Seiko has been able to create a watch that can receive GPS signals and identify time zone, time and date data using the global network of GPS satellites. It recognizes all the 39 time zones on earth. This breakthrough timepiece is called Seiko Astron. Like its celebrated 1969 predecessor which was the world’s first quartz watch, the new Seiko Astron developed under the supervision of Seiko Epson Corporation, ushers in a new age of timekeeping technology…

Earlier this year, SEIKO entered into a three-year partnership with FC Barcelona, the most successful team in world football, and the team and its star players are already featured in SEIKO’s global communication campaign. The profile of FC Barcelona could not be higher as they are the current holders of the Spanish League and UEFA Champions League titles. As the new 2011/12 season starts, this partnership is celebrated in a new collection of chronographs which carry the team crest and colors and which express the dedication to perfection that SEIKO shares with the most successful team in the world…

SEIKO is proud to introduce three limited edition Grand Seiko timepieces as a part of the SEIKO 130th Anniversary Commemorative Collection. All three models house a newly developed mechanical hand-winding movement, Caliber 9S64, which boasts a 3-day power reserve and is used exclusively for Grand Seiko. The design pays faithful homage to the much coveted original Grand Seiko model from 1960.

For 50 years, the idea behind Grand Seiko has remained the same. It is a deceptively simple idea; each Grand Seiko watch should be as accurate, legible, durable and easy to wear as possible. Nothing more and nothing less…