From the ancient Egyptians to the Greeks and Romans, the snake was a powerful symbol of life and rebirth in art, mythology and folklore. Beginning in the 1940s, BVLGARI drew on its Hellenic heritage as the inspiration for its Serpenti Collection, which became a favourite of tastemakers like Liz Taylor and Diana Vreeland…

New and exclusive versions in steel and diamonds embellish the Assioma D women’s collection. It expresses refinement, discrete allure and feminine seduction in a perfect balance of forms.

Contemporary lines and profiles reinterpret the values of classic elegance. Using precious materials, a clean dial and sinuous bracelet, the new Bulgari women’s watch confirms the excellent interpretation of refined femininity with unexpected combinations, such as steel and diamonds, making its debut with the new 2009 models…

In the mid-19th century, a timeless elegance was born with Sotirio Bulgari. He sensed the new spirit of his time and, assembling his formidable arsenal of artistic and artisanal skills, left Greece for Corfu and then went on to the recently unified Italy, land of the Grand Tour. Driven by his entrepreneurial spirit, he was capable of overcoming challenges and conventions, continuously redefining the concepts of “avant-garde” and “luxury.”

On the 125th anniversary of its foundation, Bulgari dedicates a watch to this multicultural trailblazer, businessman and aesthete: a watch as extraordinary as him. The new Sotirio Bulgari features a classic style reinterpreted in a contemporary way…