Citizen proudly announces the Eco-Drive Altichron Cirrus. This newest watch in the Promaster line features dual sensors for an electronic compass and altimeter. It will launch in mid May 2014, and will be available in two designs — titanium and pearl-white titanium. Promaster is Citizen’s world-renowned brand long held in the highest regard by professionals for supreme durability, superior functionality, as well as the ability to capture the imagination.

First marketed in 1989, the original Altichron was a groundbreaking Citizen watch featuring superior altimeter functions that became one of the hallmark models of the Promaster brand…

The highly anticipated Eco-Drive EYES, first introduced as a concept model at BASELWORLD 2010, will be released as a limited edition (250 units of the white model and 250 units of the black) beginning from February 2013.

With “Light and Shadow” as its design theme, Eco-Drive EYES represent traditional Japanese aesthetics utilising natural lighting and shadow depth to accentuate the dial surface of the watch. The shadows created by natural light bring the appearance of greater depth and movement…

Eco-Drive RING was first introduced as a concept model in 2009. CITIZEN’s continued efforts have resulted in perfection in watch face design, features and details. In 2012, CITIZEN is proud to present the limited edition of 250 pieces worldwide (model BU1020-08A).

Turning convention on its head, Eco-Drive RING captures light not from the face but from the sides of the case, turning a once-peripheral component into a centrepiece of the watch’s design. A radically new concept in watchmaking is born, fusing light power generation with design elegance.

The design demonstrates the considerable thought given by CITIZEN to the side view. Seen head-on, the design appears simple…