Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio North America announces the release of a new shock-resistant G-SHOCK watch. Equipped with Triple Sensors for measuring direction, atmospheric pressure/altitude, and temperature, the Gulfmaster GWN-1000 is an ocean concept model inspired by the image of a strong man against rough seas.

The new G-SHOCK Gulfmaster boasts features useful for ocean activities — an atmospheric pressure sensor that can help predict changes in the weather, compass bearing to check the direction to a destination, and a tide graph that indicates the tide level…

G-SHOCK debuts an impressive assortment of G-LIDE digital watches for summer 2014. Emphasizing superior functionality and performance, the latest G-LIDE collection is offered in four eye-catching color ways that emphasize G-SHOCK’s distinct digital time-telling and surf data capabilities

Designed with surfers and water sport enthusiasts in mind, the latest line of G-SHOCK G-LIDE watches is comprised of the GLX5600 (C-1 / C-2) and the GWX8900 (C-3 / D-2).

The GLX5600 edition features 200M water and shock resistant technology, 3 multi-function alarms and snooze function with flash alert. Accompanied by a countdown timer, 1/100 sec…

Casio is proud to unveil two new concepts for high-performance analog watches. The first is the G-SHOCK GPW1000, the world’s first watch with a hybrid system for receiving Global Positioning System (GPS) information and Radio Wave signals. The second is the EDIFICE EQB-500, which enables users to link their smartphone using Bluetooth v4.0 technology. Both timepieces will be on display at Baselworld 2014 in Switzerland in Casio’s booth, Hall 1, B13…

Casio G-SHOCK unveils a new collection of entirely modern watches with an all-over coating of a classic tiger and woodland camouflage prints that match the rough-and-ready nature of the watches. The camo series by G-SHOCK will be released in two waves this spring.

The first watch to hit the streets is the XL GDX6900CM, with multi-angle tiger camo printed case, band and dial, available in two colorways: tan and grey. With an emphasis on superior performance and unrivaled functionality, the GDX6900CM-5 and the GDX6900CM-8 are equipped with a 10-year battery and auto Super Illuminator LED light for high visibility under low-light conditions…

Casio celebrates the arrival of fall with their new Crazy Color collection: four rich color-ways across the G8900 G-SHOCK series and three new neon highlighted GA100C watches that compliment your mood and style this season.

With a nod to fall colors, the four new color-ways in the G8900SC watch model – rich teal, deep red, dark grey and vibrant yellow – compliment a dark watch face & contrast detailing.

The G8900SC-1B features a black case with teal detailing and strap and clean white accents. The G8900SC-1R pairs two bold colors together with its black casing and dial and deep red strap with coordinating button detailing, while the G8900SC-1Y – the brightest option for the season – offers a jet black dial face with bright yellow strap…

G-SHOCK has again combined rugged functionality and tough style with the latest addition to its ever-expanding range of technically fashionable timepieces: the GA100MC Military Cloth. By incorporating the raw durability of military stripped nylon webbing, an additional suggestion of adventure has been added to the iconic to GA100 series.

Built with G-SHOCK’s Magnetic Resist technology, this watch is resistant to the influence of magnetic fields encountered in modern life, resulting in minimal time deviation that would otherwise affect accuracy…

Casio introduces a perfect balance of strength and style with their new suite of oversized classic 6900 models - the GDX6900 collection. Continuing in the tradition of true performance innovation, G-SHOCK has turned their attention to the ever-popular 6900 model to make it almost 10% bigger; pumped full of additional features for a new generation of both G-SHOCK and basketball fans alike.

Due to the large number of customer requests, G-SHOCK has spent the last two years reengineering the iconic 6900 model into a large case format - no simple feat. Increasing the watch’s size means increasing its weight, and therefore the shock incurred when dropped…

Casio G-SHOCK will release two new timepieces inspired by desert sand terrain this June. The Military Sand collection stays true to G-SHOCK’s brand ethos of toughness and durability. The DW6900 is a classic G-SHOCK style that has been reinvented into the DW6900SD-8, while the XL GA100 becomes the GA100SD-8A for this collection. Both men’s watches are a harmonious representation of style and functionality, traits G-SHOCK has fully embodied over the past thirty years of the brand’s history.

With the trend of combat fatigue taking full force, Casio G-SHOCK is thrilled to announce a fashionable alternative to the camouflage movement for the summer…

In conjunction with the year-long celebration of the brand’s 30th Anniversary, Casio G-SHOCK is proud to announce its most recent collaborative timepiece with legendary surfboard manufacturer, Channel Islands. As Casio G-SHOCK is known for its tough and durable timepieces, and with Al Merrick’s brand of Channel Islands Surfboards constantly recognized as producing the highest quality performance surfboards, it is only natural that the two heritage brands partner together to create the new GLX150CI-1.

The new GLX150CI-1 comes equipped with many functions and features that make it at home in the water…