The famous letters “DS” have largely contributed to CERTINA's worldwide reputation. This symbol of quality is a tribute to the success of the first DS1 collection, launched in 1960.

To mark the special anniversary of its Double Security Concept, the Swiss brand unveils its new DS1 Automatic, an exclusive watch which allies to perfection true “retro” inspiration and contemporary influence. This sport-classical timepiece prolongs the long-standing “DS” tradition with a unique evocative power full of sobriety and elegance…

Launching on the 15 of this month, The Green Fluro Player will join the club as the second colorway in the limited four month, four color Fluro Player series.

Following the release of last months Orange Fluro Player, this months green colorway is certain not to disappoint. The unique high-polish, high-gloss materialization when paired with one of Nixon's most successful watch models to date, make The Fluro Player one of the most exciting new watches of the year…

Presented for the first time in spring in Basel,  The FORTIS B-42 BLACK BLACK will not only appeal to purists among the watch lovers. The Titanium case, coated black in PVD, houses a Swiss automatic movement with day/date indication (20 bar/200 m water-resistant)…

Three new Tissot Classic Prince timepieces share memories of an arduous journey between Russia and Le Locle, Switzerland in 1917. A wristwatch sold to an important diplomat in Russia in 1916 and sent to Tissot for maintenance and safekeeping at the outbreak of the revolution a year later, inspires today’s range. The contemporary Tissot Classic Prince watches vividly recreate Art Deco style, integrating 18 carat rose gold and a mechanical movement protected by a screw-down case. These new Tissot Classic Prince limited editions have all it takes to turn into tomorrow’s treasures…

Like the ebony and ivory keys on a gleaming grand piano, the black and white colour palette for the Tissot PRC 200 Lady signals beauty and skill. The new chronograph models harmonise elegant materials and styling with sophisticated precision timekeeping and water resistance to a depth of 200 metres. This duet of watches is the ultimate statement of elegance and performance for women who juggle their time without risking their serenity…

Nixon is proud to announce the arrival of The Fluro Player Collection starting August 15, 2009. As the name suggests The Fluro Collection splashes bold fluorescent colors with a high gloss finish all-over this silicone specialty. Picking up where the 4x4 Collection left off, The Fluro Player Collection will see a secret new color drop each month for 4 months in select dealers only. Each month beginning August 15, 2009 hand-selected Nixon authorized dealers will have a limited supply of these hard to find watches…

In August 2009, Orient Watch Co., Ltd. introduced the Moon & Star collection as part of the Fashionable Automatic series.

The Fashionable Automatic series was developed for women in their 20s and 30s, who will be attracted to its professional quality and versatile styling. The line was designed for a variety of occasion and attire, which makes it suitable for the office as well as evening wear…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

Casio America, Inc. proudly introduces the G-Shock Mini series, the answer to the legions of stylish women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion. Making its first appearance in the U.S. market, the G-Shock Mini collection embraces both the style and practicality of sophisticated yet active women while maintaining the legendary hallmarks of G-Shock water and shock resistance. For women who are looking for a stylish yet resilient accessory, the new G-Shock Mini line is the essence of fashion meets function…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…