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Aug 13, 2008

Casio G-shock Announces Spike Lee Signature Watch

Casio America, Inc. has teamed up with critically acclaimed film director and producer Spike Lee to release the Spike Lee signature G-Shock watch, DW5000SL-1. Designed to commemorate the 25th Anniversary of G-Shock, this collaboration ignites a G-Shock movement into diverse and culturally relevant spheres.

An avid G-Shock fan, Spike Lee included G-Shock in his 1995 film Clockers and recently created a short film celebrating G-Shock’s 25th Anniversary. For the past quarter century G-Shock and Spike Lee have both been pioneers in street casual apparel, so their relationship is befitting.

An avid G-Shock fan, Spike Lee included G-Shock in his 1995 film Clockers and recently created a short film celebrating G-Shock’s 25th Anniversary.

“It is with great pride that Casio G-Shock continues to celebrate its 25th Anniversary with the Spike Lee Signature watch,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division.“Like G-Shock, he is both a trendsetter and an icon.”

The DW5000SL-1 combines the classic black G-Shock case with irreverent 40 Acres & A Mule logo in the EL Backlight and an engraved Spike Lee signature on the case back. Other features include shock resistance, 200M water resistance, multi-function alarm, 1/100 second stopwatch, countdown timer, flash alert and 12/24 hour formats.

The DW5000SL will be available nationwide and online in September for $130. For more information please visit www.gshock.com.

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