IWC Portuguese Automatic Edition "TRIBECA FILM FESTIVAL 2013"

IWC Schaffhausen celebrates the world of Filmmaking this year as the Official 'Festival-Time' Partner of the Tribeca Film Festival in New York. To honor the festival and support its nonprofit affiliate, the Tribeca Film Institute (TFI), IWC along with TFI will auction a unique one of one piece at Antiquorum Auctioneers, the world's premier watch auctioneers of modern and vintage timepieces. The auction will take place on April 10th, 2013 at Antiquorum's US headquarters Madison Ave Showroom with the entire proceeds supporting the Tribeca Film Institute.

A UNIQUE PIECE WORTHY OF A RED CARPET

"We believe new voices should be heard and are convinced that projects as well as talents from Tribeca Film Institute deserve an international stage," says Georges Kern, CEO of Swiss luxury manufacture IWC Schaffhausen. Rarely do people make the association between film and watches, yet both industries rely on a appreciation of time and the determination to make thousands of parts work in harmony behind the scenes, be it a sapphire crystal case or a cameraman's lense.

IWC Portuguese Automatic Edition "TRIBECA FILM FESTIVAL 2013"

As a way of supporting the film industry, its vital young talent and the local storytelling, IWC Schaffhausen is auctioning off a unique Portuguese Automatic Edition "TRIBECA FILM FESTIVAL 2013" One out of One timepiece. The watch has a platinum case which is extremely rare for the Portuguese Collection. The unique timepiece will be auctioned by Antiquorum Auctioneers on April 10th, in New York. Interested buyers from all over the globe can register to bid from March 18th to April 9th at Anitquorum.com.

The auction will be conducted live at Antiquorum on Madison Avenue in New York, with real-time bidding on the internet at www.antiquorum.com and via telephone. "We are delighted to offer this outstanding IWC timepiece in our April 10th auction," says Antiquorum's President & CEO, Evan Zimmerman. "This is truly a rare opportunity to own an exceptional timepiece that combines the excellence of fine Swiss timekeeping with a unique connection to the exciting world of film." The proceeds from the auction will go to support the Tribeca Film Institute (TFI).

TFI is a nonprofit arts organization that supports filmmakers with grants, professional development, and resources, while also helping students to discover film and filmmaking. "Great films are the result of exceptional attention to detail and craftsmanship; traits that are clearly shared by IWC," says Executive Director of the Tribeca Film Institute Beth Janson. "We are happy to be aligned with IWC in their creation of a unique piece to celebrate the work of filmmakers and their support of the industry."

A STAR IS BORN

The Portuguese Automatic Edition "TRIBECA FILM FESTIVAL 2013" unique one of one piece comes onto the scene with incomparable enthusiasm. With outstanding mechanical features, including the Pellaton winding system, 7-day power reserve, and date display, it demonstrates that greatness is not only a question of size. The 50000-caliber family of large IWC-manufactured movements was originally developed for the Portuguese Automatic to mark the start of the new millennium, and once again featured the Pellaton winding system and 7-day power reserve. The movement subsequently received a date display, which has made the Portuguese more practical for everyday use.

With its small seconds display at "9 o'clock" and its power reserve display on the opposite side of the dial at "3 o'clock" – both bordeaux-colored –, the unique one out of one piece commemorating the 2013 Tribeca Film Festival is a rare opportunity to own a piece of movie magic. The hands, numerals, and hour markers are made of rose gold and set against the slate-colored dial. The 18-carat gold medallion bears the logo of the Tribeca Film Festival and the milled lettering "Unique Piece". The Portuguese Automatic Edition "TRIBECA FILM FESTIVAL 2013" will be available exclusively on April 10th, 2013. "The unique Bordeaux subdials harken to a time of Hollywood glamour and iconic red carpets, while the slate colored dial is inspired by Tribeca in lower Manhattan, laden with steel and concrete buildings that are home to some of the cities most iconic architecture and is a culture movement within itself," says Georges Kern, CEO of IWC.

Specifications (REF. IW500127)