The Masters of Speed & TAG Heuer Formula 1

The newest members of the TAG Heuer Formula 1 Series not only inherit the formidable timing technology and expertise TAG Heuer has accumulated over decades of intense F1 involvement. They also benefit from the hands-on input of their hard-driving F1 Ambassadors.

Like its illustrious predecessors, the new TAG Heuer Formula 1s come fully loaded with the famous TAG Heuer Six features: “Easy Grip” crown; scratch-resistant titanium carbide-coated unidirectional turning steel bezel with raised fine-brushed figures; water-resistance to 200 meters; luminescent index and hands; scratch-resistant sapphire crystal; bracelet with double safety clasp and extension.

TAG Heuer Formula 1 Calibre S

Sporty and casual, supercharged with track-ready features, cutting-edge components and upscale finishings, these are the perfect introductions to the TAG Heuer’s motor-racing legend.

TAG Heuer holds the record for a stunning number of motor-racing firsts.

The legendary Swiss watch brand, the world leader in sports-focused luxury timepieces since 1860, was the first to develop dashboard chronographs for sports cars, sponsor an F1 driver, partner with an F1 team, master 1/10^th, 1/100^th, 1/1,000^th and 1/10,000^th of a second, and finish 1^st, 2^nd and 3^rd in the F1 World Championship.

Past, present and future, the TAG Heuer brand is a dominating presence in every motor-racing discipline, from the 24 Hours of Le Mans to the Indianapolis 500 to this year’s season-capping Race of Champions. Nowhere, however, is its preeminence more apparent – and more richly awarded ­– than in the high-octane world of Formula One Grand Prix.

For a quarter century, TAG Heuer has partnered with Vodafone McLaren Mercedes in one of the most successful alliances in professional sport – a dynasty that has garnered 6 FIA World Drivers’ Championships and 9 FIA F1 World Constructors’Championships.

TAG Heuer’s partnerships with F1 drivers is without equal.

The brand’s first ambassador was Jo Siffert, back in 1969 – the same year TAG Heuer partnered with Le Mans screen legend Steve McQueen. Since then, a peerless constellation of F1 stars has joined the TAG Heuer team, including Juan-Manuel Fangio, Jacky Ickx, Clay Regazzoni, Mario Andretti, Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Hakkinen, David Coulthard and Fernando Alonso.

Today, the TAG Heuer commitment to F1 excellence continues.

TAG Heuer’s current dream team of F1 ambassadors are Scuderia Ferrari F1 driver and 2007 F1 World Champion Kimi Raikkonen, Vodafone McLaren Mercedes F1 driver Heikki Kovalainen and, at the head of the pack, Lewis Hamilton, the 2008 F1 World Champion. Worthy bearers of the TAG Heuer mantle, they relentlessly pursue perfection, both on the track and in the award-winning R&D labs of TAG Heuer.

TAG Heuer Formula 1 Calibre S 1/100th Chronograph

Worn by F1’s fastest and finest, the TAG Heuer Formula 1 Calibre S 1/100^th Chronograph is the world’s easiest-to-read sports chronograph, thanks to a TAG Heuer-patented electro-mechanical movement that displays time and chronograph functions with 100^th of a second accuracy on its central hour, minute and second hands. The dial has two “retrograde” semi-circular counters at 4:30 and 7:30. In CHRONO mode, the exclusive movement’s micromotors show simple, intermediate and split times; in Hour mode, the retrograde date display features a perpetual calendar good till 2099. The elegant design — 44mm case, black titanium-carbide coated unidirectional turning bezel, crown and pushbuttons, black dial with luminescent numbers and markers, black rubber strap or steel bracelet ­— is backed up with high-grade TAG Heuer engineering and functionality. Individually tested for water resistance to a depth rating of 200 meters, the TAG Heuer Formula 1 Calibre S 1/100^th Chronograph is a rugged and versatile competitor.

TAG Heuer Formula 1 Grande Date

Lewis Hamilton’s watch this season is directly inspired by the superlative Monte Carlo dashboard chronograph produced by Heuer in the 1960s. The sporty and casual watches is equipped with the six legendary TAG Heuer features — “Easy Grip” screw-in crown; scratch-resistant titanium carbide-coated unidirectional turning steel bezel with raised fine-brushed figures; water-resistance to 200 meters; luminescent index and hands; scratch-resistant sapphire crystal; bracelet with double safety clasp and extension — in an oversized case (44mm). On the dial: handy “Grande Date” window and small second at 6 o’clock. Two elegant versions are available: black dial with superluminova white indexes and numbers or full superluminova white dial with black indexes and numerals. Built for speed and style, this race-inspired beauty is a champion.