Casio America, Inc. proudly introduces the G-Shock Mini series, the answer to the legions of stylish women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion. Making its first appearance in the U.S. market, the G-Shock Mini collection embraces both the style and practicality of sophisticated yet active women while maintaining the legendary hallmarks of G-Shock water and shock resistance. For women who are looking for a stylish yet resilient accessory, the new G-Shock Mini line is the essence of fashion meets function…

Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio G-SHOCK will release two new timepieces inspired by desert sand terrain this June. The Military Sand collection stays true to G-SHOCK’s brand ethos of toughness and durability. The DW6900 is a classic G-SHOCK style that has been reinvented into the DW6900SD-8, while the XL GA100 becomes the GA100SD-8A for this collection. Both men’s watches are a harmonious representation of style and functionality, traits G-SHOCK has fully embodied over the past thirty years of the brand’s history.

With the trend of combat fatigue taking full force, Casio G-SHOCK is thrilled to announce a fashionable alternative to the camouflage movement for the summer…