Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

The 2009 Arctura collection builds on the success of the new Arctura, launched at Baselworld 2008. The Arctura range had always been synonymous with smoothly curved design and Kinetic technology, but in 2008, a new more streamlined Arctura made its debut and was well received throughout the world. So, for 2009, the same themes of aerodynamics and advanced technology are at the core of the new designs, but are expressed in a wider range that includes eight new models for men and women.

The 2009 Arctura Kinetic Perpetual is a masterpiece of understated intelligence. Its sleek exterior and calm, refined dial design combine to create a watch of restrained elegance…

Hamilton is taking its American Classic collection on an exciting voyage with the brand new Seaview family of timepieces. The first two landmarks in this line of nautical themed watches are the Seaview AutoChrono and the Seaview GMT. The new model Seaview Automatic 46 mm wil be launched in 2009. These sophisticated watches get themselves on the map by means of intricate design detail and precision functionality. With a choice of materials, from edgy stainless steel to elegant pink gold plating, and colours, there is a watch to suit every situation, on land and at sea…

Ten years ago at Baselworld, SEIKO unveiled a new collection of sports watches designed specifically for motor sport. Sportura has since become an icon in the SEIKO collection, a series whose design is now recognisable as one of the world's leading motor sport watches.

The 2010 collection is as powerful as ever. With five new creations for men and two for women, Sportura is set for a second decade of success. As true as ever to its roots, all the iconic design features of Sportura are retained: the jet black dials, the red and orange color accents and the high-legibility sapphire crystals…

The first Grand Seiko standard was set in 1966, since which time it has been raised as new materials, technologies and mainstream techniques have made possible new advances. Today, the Special Edition Hi-beat 36,000 goes beyond the standard with levels of accuracy that are among the highest in the world…

Precision timing meets diving in the new Dive Master 500 Black Ice Chrono, nowequipped with a chronograph movement in the same ultra-rugged and highlyfunctional 43 mm sport watch from Victorinox Swiss Army.

The 500 meters (50 ATM) water resistance, which gives its name to the Dive Master 500 line, is maintained in this chrono version through the screw-in caseback and thescrew-down crown and pushers. The chronograph function features enhancedlegibility and ease of use with central hands for the timing of seconds and minutesaround the dial, and a separate 12-hour counter at 10 o'clock, with a date windowand small second at 6 o'clock…

The 2009 Premier Collection takes dress watch refinement to a new level. With two new calibers and no less than 18 new creations, the Premier collection is stronger than ever, reflecting its ever-growing international popularity. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase…

Since its launch in 2005, SEIKO Spring Drive has garnered a wide range of awards for its innovative technology and its superior design, including the prized "Watch of the Year" award from the world's leading watch website, Timezone.com.

SEIKO Spring Drive Moon Phase

SNR011, the winning entry in the 5,000 Euro category.

Now, Spring Drive has received the "Golden Balance Wheel" award in Germany…

The SEIKO Velatura collection is designed to withstand the most severe challenge that a watch can face, racing on the open ocean. From its launch in 2007, Velatura has offered to the professional sailor an ever-growing selection of marine watches, each with the robustness and functionality required for survival in even the harshest conditions. For 2009, five new creations join the collection, each offering the same high level of specification as their illustrious predecessors.

For 2009, SEIKO’s support of the sport of sailing at the very highest level is also expanded…

Premier is SEIKO’s leading dress watch collection and has been a consistent and significant success worldwide for many years, first in Europe but now all over the world. Its appeal lies in the synthesis of the modern with the classical. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of modern buildings. Similarly, the duality of Premier is expressed in the movements within. The Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…