The SEIKO Velatura collection is designed to withstand the most severe challenge that a watch can face, racing on the open ocean. From its launch in 2007, Velatura has offered to the professional sailor an ever-growing selection of marine watches, each with the robustness and functionality required for survival in even the harshest conditions. For 2009, five new creations join the collection, each offering the same high level of specification as their illustrious predecessors.

For 2009, SEIKO’s support of the sport of sailing at the very highest level is also expanded…

The B-42 MarineMaster is one of the most prestigious Fortis ranges of models, established already in the 40’s. Like its historical forerunner the latest model line the B-42 MarineMaster collection, which offers a Day/Date, Chronograph and the C.O.S.C. certified Chronograph Alarm, feature highly precise Swiss mechanical movements with automatic winding. It fulfils all requirements of professional sports watches.

The broad fluted turning bezel is the most recognizable trait of the entire collection. A double coated anti-reflective sapphire crystal allows perfect legibility not only underwater…

G-Shock has teamed up skate brand DGK to create a timepiece to fill the void for rugged watches with skateboarders in mind. Founded by professional street skateboarder Stevie Williams, DGK is best known for its irreverent style and groundbreaking designs. The GX56DGK-1 fuses that eclectic approach with the most shock resistant watch in G-Shock history.

The G-Shock X DGK watch commands attention with its royal purple and black colorway. Complete with a reverse purple LCD, the GX56DGK-1 features a new triple density, triple layer structure for peak performing shock resistance…

Oris has established a new partnership with German super car manufacturer RUF Automobile. The partnership underlines Oris’ involvement in the world of motor sport and also sees the launch of two spectacular new limited edition watches for 2009.

The Oris RUF CTR3 Chronometer is an exclusive watch available only to buyers of the RUF CTR3 – one of the world’s fastest road cars. The watch will form part of an exclusive package for the small number of people lucky enough to drive the CTR3, which is hand built and worth around 500,000 Euros! Each watch is engraved with the same chassis number as the car…

Comfortable and highly exact Swiss micro-mechanics in symbiosis with the classical slide rule function. A Swiss watchmaker was the first to find out by thought about the relation of numbers and the way to control them in the system of the logarithms.

Jost Bürgi, born in 1552 in the Swiss canton St. Gallen, conceived the base of the arithmetic system, which was a must and the basic tool for every engineer or architect and many other technical occupations until 1969: The slide rule, squeezed out by the battery-operated pocket calculator of the 70s, at the same time, when the quartz watch took over from the mechanical watches…

Casio is thrilled to release the new tone-on-tone and color block series of G-SHOCK watches just in time for the warmer months ahead. The latest styles introduce a delivery of vivid color-ways built with G-SHOCK’s superior durability.

Designed for the fashion conscious male with an equally active lifestyle, the GAC100AC-2A is a full analog timepiece that features a storm-blue resin strap and case with matching color around the inner bezel and time indicators…

Casio America, Inc. proudly redefines its high end G-Shock watches with the introduction of the GIEZ GS1300B-1A. Perfectly balanced, the GIEZ combines premium design with classic G-Shock toughness and technology.

Easily paired with a finely tailored suit or a pair of designer jeans, the GIEZ provides an advanced timepiece for any sophisticated gentleman. Elegantly re-sculpted, the new GIEZ sports a sleek, stainless steel case enclosed in a black ion plating with a dual-layer dial for a subtle three-dimensional appearance…

The Constellation Double Eagle watches have long celebrated OMEGA’s close relationship with the Royal and Ancient Game of golf. The Double Eagle is a robust watch for all seasons, with its screw-in case helping to guarantee water resistance to 100 metres (330 feet, 10 bar) – but it is as fashionable as it is sporty.

This year, the popular line is extended with the introduction of the OMEGA Constellation Double Eagle Co-Axial 4-Counters. This stunning watch is powered by OMEGA’s Co-Axial calibre 3890 and is a COSC-certified chronometer…

As with the other watches in the F-22 Raptor series, the new telemeter version incorporates many design cues from the plane. The shape of the bezel and two of the center links of the bracelet were directly influenced by the wings of the plane. In addition, the shape of the case reflects the body of the plane and the crown mimics the engines of the plane. Finally, the numbers, colors and style of the dial were inspired by the actual instrument panel of the F-22.

To make the watch stand out even more, the case back features a detailed engraving of the F-22 Raptor.

Luminox timepieces are manufactured like few others…

Twelve-time, five division undefeated world champion Floyd "Money" Mayweather is boxing's gold. The champion of champions, who reigned supreme for more than two decades, amassing a 50-0 unsurpassed ring record, will join Hublot executives on Saturday in Las Vegas to unveil two new watches created in collaboration with the luxury watch company. "Money" will help unveil the Big Bang Unico TMT, an abbreviation of "The Money Team" and symbol of the powerful and highly visible logo of Floyd Mayweather's lifestyle brand…