The first Grand Seiko standard was set in 1966, since which time it has been raised as new materials, technologies and mainstream techniques have made possible new advances. Today, the Special Edition Hi-beat 36,000 goes beyond the standard with levels of accuracy that are among the highest in the world…

G-Shock is proud to announce the launch of a brand new large case digital line up. The GR8900A and G8900A timepieces feature easy-to-read LCDs highlighted by super illuminator LED backlights and are housed in large cases with aluminium bezels. Both timepieces continue to incorporate G-Shock’s brand ethos of rugged toughness with a fresh new twist on G-Shock’s Shock Resistant case design…

This spring, Casio Baby-G is sporting its newest model, the BGA117, showcasing a simple and fashion-forward style. Combining the timeless look of a matte black band and a fun pop of neon color, these new women’s watches are perfect for the sporty yet fashionable female.

Baby-G reconnects with its inner “glow” this March, introducing three new neon shades. Each colorway adds just the right pop of color to complement the effortlessly chic style, giving them a coveted “boyfriend look.” The matte finish black resin band and ion plated stainless steel bezel bring out the radiance of the neon accenting…

In November 2009, Orient Watch Co., Ltd. will add a new “Open Engine Sports” design to its Sporty Automatic series.

“Open Engine Sports” from the Sporty Automatic series is targeted mainly at men in their 20s and 30s. The open dial timepiece offers a new concept in sporty watches, adding another point of contact to this demographic and inviting them to visually enjoy the movement of a mechanical watch…

2010 sees Raymond Weil add a zest of panache to its ladies' watch collection with the Freelancer Summertime – an ultra-stylish mechanical timepiece blending audacity, modernity and refinement in a range of citrus tones and natural colours.

The elegant, refined Freelancer Summertime offers a delicious mix of freshness and emotion, with its subtle interplay of materials and colours, and its distinctive blend of magical diamonds and watchmaking know-how…

In just one year's time, the world's greatest athletes will converge on Brazil for the Rio 2016 Olympic Games. As the seconds tick down, Omega is proud to introduce the Seamaster Bullhead Rio 2016 Limited Edition – a celebration of heritage, precision, and sporting excellence.

Launched at a special Omega event in the Olympic host city on 3 August, the Bullhead "Rio 2016" is sure to set pulses racing.

At first sight, it is instantly recognizable for its unique style and design…

Casio is excited to announce the debut of two new EDIFICE timepieces, the ERA300B-1AV and ERA300DB-1A2V. The EDIFICE duo adds the indispensable combination of bold fashion and functionality into any man’s daily life. Engineered with Twin Sensor technology, an auto neon illuminator, and 100-meter water resistance, Casio’s ERA300B-1AV and ERA300DB-1A2V provide consumers with both function and fashion…

Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio G-Shock has partnered with world famous tattoo artist, car customizer, illustrator and designer, Mister Cartoon, to create the limited edition DW6900MRC-8. Combining the classic DW6900 with Mister Cartoon's unique artwork makes it the perfect union of G-Shock toughness and street culture style.

Mister Cartoon has been a cutting-edge artist for over two decades. Originally a graffiti artist and a highly sought after muralist for lowriders, his artistic roots stem from the streets of L.A. Ever-evolving as an artist, Mister Cartoon soon raised the bar through tattooing.

What makes Mister Cartoon's tattoos unique are the intricacy and singularity…

Casio is proud to introduce their latest technological achievement, the G-Shock Bluetooth Low Energy Smart Watch. Casio has been redefining the wristwatch for years by applying the latest technologies. Now, Casio’s application of Bluetooth Low Energy (BLE) positions the company to create new possibilities for the way people use their watches.

The GB6900AA collection provides Bluetooth time sync, alerts for incoming calls and emails, in addition to a Find Me function in which alarm and vibration functions on an iPhone can be activated using the buttons of the watch…