Casio America, Inc. proudly revamps a member of the G-Shock Mini Family, the Deco-G. Encrusted in hand selected crystals, the sleek GMN691G-1DEC embodies luxury with a black on black design, while the glossy band and gold reverse LCD add depth to the G-Shock Mini form factor.

Meticulously designed for stylish, active women who enjoy the rugged functionality of Casio G-Shock but have been searching for a more abbreviated proportion, the new Deco-G is reminiscent of the diamond encrusted G-Shock DW6900 seen on countless celebrities, but previously inaccessible to the mainstream consumer…

Casio announced three additional limited edition models to commemorate the brand’s 30 years of advanced technology and style. The collection is an updated rendition of their premium styles containing the classic attributes of a G-Shock - Water and Shock Resistance. The coveted Mudman GW9330B-1, the innovative GA113B-1A and the GA303B-1A all come in black with blue accents, metal band keeper and gold IP case back engraved with G-Shock’s 30th Anniversary logo, which was created by world-renowned graphic artist, Eric Haze, making these watches a G-Shock collectors’ dream…

Breitling combines its two long-established passions - chronographs and aeronautics - by offering the legendary Navitimer model in a limited series equipped with its proprietary Caliber 01. Issued in 2,000-piece steel and 200-piece red gold editions, the "Navitimer Caliber 01" is distinguished by its slightly broader diameter and its transparent caseback providing clear views of its high-performance "motor". An eagerly anticipated model among devotees of the brand with the winged B, and a genuine collector's item for all connoisseurs of fine mechanical chronographs and aviation…

Casio Baby-G is welcoming a classic and “wild” new collection for the sweater-weather season. The BGA150 Collection couples simplicity in color with animal print-patterned detailing to give modern women a statement piece that can be worn throughout the year!

The BGA150 collection showcases two colorways synonymous with style and luxury – black and white. The comfort-conscious semi-gloss black and white resin bands are set off by striking gold and silver bezels, which encircle brilliant animal-printed faces…

In 1957, having established its mastery of the skies, Breitling set off to conquer the seas by launching the Superocean, a professional diver’s watch that also gained a following among the first scuba diving enthusiasts. Some 50 years later, under the “Heritage” banner, this same design still holds a special place among Breitling’s “instruments for professionals”.

In celebrating its 125th anniversary, Breitling has chosen to issue a limited series of this great classic. Like the original model, this Superocean Heritage Chronographe carries the historical Breitling signature topped by the stylized letter B in 18-carat gold, and also features the same luminescent triangular hour hand that already enabled unequivocal read-off even in the darkness prevailing at great depths…

Nixon has created limited edition watch and headphone products to be sold exclusively in Nixon dealers located along the rally route beginning May 1st. Click here for more information regarding these products.

Created in collaboration with Gumball 3000, Nixon's limited edition Rubber Player features a black silicone case/band with a custom gold caseback, crown and hands and co-branded artwork on the case and will retail for $200 USD. Joining the Rubber Player in the Gumball collection is The Whip and The Wire, two of Nixon's most popular headphones…

Since their launch, OMEGA’s Seamaster Aqua Terra watches have attracted a large, enthusiastic following. The line characterized by the distinctive “teak-concept” vertical lines on their dials has been extended with the release of the first models with an annual calendar complication.

The Aqua Terra collection is a perfect union of eye-catching design excellence and innovative 21st century watchmaking technology. The Annual Calendar models, in stainless steel or an elegant bi-colour blend of stainless steel and 18 Ct red gold, are a dramatic but logical next step in the mechanical watch revolution which has been taking place at OMEGA since the launch of the first Co-Axial calibre more than a decade ago…

The “Conquest” brand was patented through the WIPO on 25 May 1954. Since then this name has been used for many successful models manufactured by Longines across the years. Today, Conquest Classic joins the brand’s other collections of classical beauty that have helped to make Longines’ reputation and success throughout the world. This new line is dedicated to those race-goers who share the excitement of the season’s most prestigious race meetings, from Chantilly to Hong Kong and from Dubai to Royal Ascot…

De Ville Prestige “Butterfly” inspired by the enchantment of nature Graced with a delicate butterfly design, the new Omega De Ville Prestige “Butterfly” is inspired by the beauty found in nature and is an enchanting addition to the Prestige collection. The exquisite butterfly motif on the dial is inspired by Chinese popular culture, which associates the delicate being with love and longevity.

The watches in the De Ville Prestige “Butterfly” collection are distinguished by elegant and understated design. These are timeless classics destined to be cherished by the women who wear them…

TimeCrafters 2012, a New York-based exhibition of the world's finest watches, offers luxury watch brands an opportunity to showcase their most emblematic watches - new and vintage. The exhibition is open to the public September 14-15, at the Park Avenue Armory in NYC. At this year's show, Baume & Mercier dips into its archives dating back to 1830 to pay homage to styles of the past that have inspired today's collections…