The tastes of the 1920s are considered to be among the most important stylistic trends created in the 20th century. Their creative freedom and imagination helped to perpetuate a unique style within the Art Deco movement which exerted a marked influence even in watchmkaing during the 1920s. As it does each year, Longines has sought inspiration in this artistic trend for creating elegant ladies’ timepieces and is now presenting three new watches in the distinctive 1920s style: Les Elégantes de Longines…

Since it was launched some 56 years ago, the OMEGA Speedmaster has defined the classic chronograph. It is rugged and reliable and has a timeless design. And while it has been distinguished by its association with numerous missions in space, including all six lunar landings, it was born more than a decade before the first human beings set foot on the Moon.

This year, OMEGA introduces the Speedmaster ’57 OMEGA Co-Axial Chronograph, an innovative new member that salutes its legendary ancestor but which has been designed to experience new adventures of its very own…

20 years after its official launch, the iconic Raymond Weil Parsifal collection is reinventing itself, with precision, rounded outlines and aesthetic refinement lending the collection a distinctly contemporary feel.

The Raymond Weil Parsifal collection takes its name from Wagner's final opera: a mystical world of chivalry and spiritual quest.

Parsifal once again shows Raymond Weil watches' deep attachment to its roots, and desire to preserve tradition as a source of inspiration – while, at the same time, refining the key design elements (the 'godron décor' to the bezel, curved outlines, and sophisticated bracelet) which have forged the powerful identity of this symbolic collection…

A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance…

More than 200 years have passed since the tourbillon was invented and today it is still considered to be the pinnacle of watchmaking. Omega has taken this sublime expression of the art of watchmaking to the 21st century with a new Central Tourbillon wristwatch that features a Co-Axial calibre and a brilliant design highlighted with baguette diamonds of the finest quality.

The intriguing dial of the timepiece adds a modern twist to the beauty of the tourbillon, which is visible through the sapphire glass with an anti-reflective treatment on both sides…

From the ancient Egyptians to the Greeks and Romans, the snake was a powerful symbol of life and rebirth in art, mythology and folklore. Beginning in the 1940s, BVLGARI drew on its Hellenic heritage as the inspiration for its Serpenti Collection, which became a favourite of tastemakers like Liz Taylor and Diana Vreeland…

In 1957, OMEGA introduced its Seamaster 300 – a watch designed specifically for divers and professionals who worked underwater. The unidirectional rotating bezel and diving scale, along with the combination of a black dial, lighter indexes and large hands and numbers, made it possible for divers to read the time in a variety of light conditions whether they were on land or below the ocean’s surface.

More than half a century later, the Seamaster 300 is reintroduced in a completely upgraded and enhanced form, prepared to equip a new generation of adventurers on land and in the oceans…

A tribute to the spirit of travel to distant lands aboard luxurious longhaul airliners, the Breitling Transocean welcomes a brand-new chronograph for women endowed with a distinctive blend of character and elegance.

With its understated design and refined dials, the Transocean offers a resolutely contemporary stylistic interpretation of the aesthetic of 1950s and 1960s chronographs. A model of fine workmanship and excellence, it has established itself as a new classic marrying prestige and distinction…

On July 21, 1969, two NASA astronauts became the first human beings ever to set foot on the surface of a celestial body. When Neil Armstrong and Buzz Aldrin set foot on the Moon, they had met the challenge set only a few years earlier by President John F. Kennedy. The feat has been described as one of mankind’s crowning technological achievements and Omega was literally on hand on this historic occasion.

Strapped around his spacesuit, Buzz Aldrin had an Omega Speedmaster Professional chronograph. Neil Armstrong had left his own Speedmaster aboard the Lunar Landing Module as a reliable backup to the electronic timekeeping system…

The first Grand Seiko standard was set in 1966, since which time it has been raised as new materials, technologies and mainstream techniques have made possible new advances. Today, the Special Edition Hi-beat 36,000 goes beyond the standard with levels of accuracy that are among the highest in the world…