Once upon a time on the Le Mans circuit, Steve McQueen was at the wheel of his Porsche 917. On his wrist the MONACO - an automatic, square, blue chronograph that suddenly caused mayhem in the orderly world of the small, round, white timepiece… A stone had been thrown into the watchmaking pond that is still making waves 40 years later. That beautiful stranger, which met with such enormous and lasting success and became an icon, deserved an offspring worthy of the same degree of popularity. Now TAG Heuer is launching the MONACO LS Chronograph Calibre 12 so that the legendary collection can have a fresh opportunity to reveal its DNA…

Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

Characterised by its thin golden case, the De Ville Trésor of 1949 was named such because it safeguarded the legendary 30 mm calibre within. More than half a century later, the De Ville Trésor is reintroduced with one of the most advanced mechanical movements the brand has ever unveiled.

Available in polished 18K Omega Sedna gold, 18K yellow gold or 18K white gold, this treasure features a thin case with a height of just 10.6 mm – a distinctive characteristic borrowed from its predecessor.

The silvery opaline dial is decorated with a vintage “clous de Paris” structure, domed 18K gold indexes and a date window at 6 o’clock…

The Longines Heritage Military 1938 uses the simple, typical aesthetics based on the design of military watches produced by Longines in the 1930s. Easy reading and total reliability are essential for this type of watch, which was, at times, used under extreme conditions.

The Longines Heritage Military 1938 is available in three versions, one with three hands, a 24-hour model and a chronograph. Reminiscent of the original model, the fluted, flat crown merges smoothly with the round steel case. The black synthetic strap is stitched in white, adding the final touch to this new model of contrasts…

Chronomat 01 by Breitling, the quintessential mechanical chronograph, now appears in new jewelry versions featuring an original gemsetting style accentuating its unique design.

Launched in spring 2009, the Chronomat houses Caliber 01, a high-performance selfwinding chronograph movement entirely developed and produced in the Breitling workshops. A perfect blend of power and elegance, it has rapidly asserted itself as the new benchmark in the field of mechanical chronographs, indeed as the ultimate chronograph. Breitling now introduces this stellar model in precious new 18-carat white and rose gold versions…

OMEGA introduces a new selection of luxury watches to its Ladymatic collection – stylish timepieces featuring the combination of 18K red or yellow gold and stainless steel.

OMEGA’s Ladymatic has long been at fashion’s forefront with its feminine design and state-of-the-industry mechanics. Now, with new models featuring stainless steel and 18K gold, the collection has become even more eye-catching.

The dramatic dial, available in deep brown or pure white mother-of-pearl, is decorated with an enchanting supernova pattern and set with 11 diamond indexes in 18K gold holders. The polished hour, minute and seconds hands are also crafted from 18K gold…

Tissot is committed to sharing the benefits of the new C01.211 ETA movement with both sexes and the new Tissot Veloci-T Lady seamlessly fuses femininity with dynamic performance. A modern colour combination of white and rose PVD dresses this precision Swiss-made automatic chronograph immaculately.

Lady wearers are happy to show their feminine side and are also visibly in touch with their time thanks to a round window on the case back revealing the innovative balance wheel. This watch perfectly mirrors the revolutionary new movement’s capacity to simplify the beauty of true craftsmanship without compromising performance…

Luminox was requested by the officer in charge of procurement to develop the first Navy SEAL series in 1993. If a watch is durable enough for the world’s toughest elite forces, it will stand up to any other rugged outdoor use. Luminox’s best selling Colormark Navy SEAL series just got better with the introduction of a versatile chronograph series 3080. Available in the same, extremely popular 44mm size, this new Colormark Chronograph Navy SEAL comes in four versions – white, orange, green and blue, with the Luminox Light Technology (LLT) on the hands, hour markers and bezel markings all color-coordinated…

G-Shock and UK based street wear label, maharishi, are pleased to unveil their first collaboration - a limited edition chronograph, inspired by the dazzle paint scheme used on Navy battleships to confuse German torpedo operators during World War I. The GA110HM-7A graphic black and white "Bambazzle" patterned watch, seamlessly combines maharishi's progressive designs with G-Shock's rugged and tough technology.

"The collaboration with G-Shock came about as both brands possess similar values," said Hardy Blechman, Head Designer of maharishi. "Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived…

Casio America, Inc. introduces a new model from its shock and water resistant G-Shock line, the DW6900CS. Vibrant electric colors and smooth glossy finish add a new school twist to the old school classic G-Shock DW6900.

Available in three trendy color combinations, stealth black with neon green face and accents (DW6900CS-1), hot pink with silver face and black accents (DW6900CS-4), and the attention grabbing white with teal face and electric blue accents (DW6900CS-7). These new DW6900CS remain rooted in G-Shock toughness and technology…