Certina DS Rookie strikes a potent note of deep originality and exciting youthfulness. Smart contrasts dance throughout, blending notes of shiny and matte surface finishes with strong accents of technicality. Rendered in a rugged, expert design, it is a chronograph for extreme lifestyles, an authoritative statement for watch lovers who live full out and need precision timing always and everywhere.

The DS Rookie wears a fashionably open and broad face, outlined by a smooth bezel in PVD black finish next to a brushed stainless steel case. A sporty three-row bracelet with brushed central links and PVD black outer rows add personality and power to an already exquisite design…

Victorinox Swiss Army is proud to announce the addition of several exciting new timepieces to its already impressive and varied collection. With this offering, the company not only continues to create some of the world’s finest men’s timepieces, but turns some of its attention toward the important female market, embarking on a campaign to attract women who are looking for timepieces that combine beauty and functionality. The Spring 2008 Collection embodies a dedication to ‘practical luxury’, a notion that is integral to the identity of the brand…

In 1933 the American aviator Charles Lindbergh set off with his wife on a trip of 47,000 km around the North Atlantic. Having achieved a remarkable technical and human feat in being the first man to fly non-stop across the North Atlantic in his Spirit of St. Louis, Lindbergh wanted to explore possible future air routes across the far north before returning to the USA via Cape Verde and Brazil. The equipment Lindbergh took with him on his long expedition included a wrist chronograph created specially by Longines for this very purpose.

This time-piece had a wristwatch chronograph movement with a 30-minute counter. It measured time to the fifth of a second and the chronograph mechanism also had a tachymeter that could measure speeds of up to 500 kph…

In 1957, Omega introduced the Seamaster 300 – a watch designed specifically for divers and professionals who worked underwater. More than half a century later, the Seamaster 300 is reintroduced in a completely upgraded and enhanced form, prepared to equip a new generation of adventurers on land and in the oceans. Like its historic predecessor, the new Seamaster 300 features a symmetrical case and lugs as well as a dark dial, lighter indexes and big hands and numbers for easier reading in various lighting conditions.

The 41 mm Seamaster 300 is available in an impressive selection of metallic materials including stainless steel, grade 5 titanium and 18K Sedna gold…

The watches in OMEGA’s Seamaster Aqua Terra collection have established themselves as some of the brand’s most distinguished. With timeless styling, they live up to their name: they are equally at home on the decks of the boats recalled by the distinctive vertical lines on their dials or on dry land.

This year, OMEGA is proud to introduce new Aqua Terra models that include a date window at 6 o’clock as well as a window at 12 o’clock displaying the day of the week. The day and date indications don’t change gradually but jump instantaneously at midnight…

This year, RAYMOND WEIL’s novelties are dancing to a new rhythm, that of the tango. The collection with its refined and sensual lines offers a completely new design. More contemporary, always just as elegant and gracious, the tango remains master of the art of the precision movement. For the first time, the collection combines rose gold with steel, to the great pleasure of the lovers of two-tone models.

Available in ladies and gents versions, tango the complete harmony of an Argentine dancing couple…

When OMEGA’s new Seamaster Aqua Terra collection was launched in 2008, it was enthusiastically embraced by watch aficionados for its blend of eye-catching design excellence and innovating watchmaking technology.

OMEGA now introduces the newest member of the family, the Seamaster Aqua Terra Co-Axial GMT Chronograph…

Comfortable and highly exact Swiss micro-mechanics in symbiosis with the classical slide rule function. A Swiss watchmaker was the first to find out by thought about the relation of numbers and the way to control them in the system of the logarithms.

Jost Bürgi, born in 1552 in the Swiss canton St. Gallen, conceived the base of the arithmetic system, which was a must and the basic tool for every engineer or architect and many other technical occupations until 1969: The slide rule, squeezed out by the battery-operated pocket calculator of the 70s, at the same time, when the quartz watch took over from the mechanical watches…

In 1957, OMEGA introduced its Seamaster 300 – a watch designed specifically for divers and professionals who worked underwater. The unidirectional rotating bezel and diving scale, along with the combination of a black dial, lighter indexes and large hands and numbers, made it possible for divers to read the time in a variety of light conditions whether they were on land or below the ocean’s surface.

More than half a century later, the Seamaster 300 is reintroduced in a completely upgraded and enhanced form, prepared to equip a new generation of adventurers on land and in the oceans…

Luminox has been Essential Gear for the world’s military and law enforcement agencies since it was launched in 1989, and now the company is introducing the exciting Sentry Series.

Sentry is an evocative word – Sentries stand guard, stoic and ever-present, able to be counted on, just like this new watch. The Sentry Series will guard your time and serve you well over many years with Luminox’s famed performance. The Sentry Series is a vintage-inspired cushion-shaped watch, perfect for sporting and outdoor enthusiasts, as well as real-life Sentries on duty all around the world…