20 years after its official launch, the iconic Raymond Weil Parsifal collection is reinventing itself, with precision, rounded outlines and aesthetic refinement lending the collection a distinctly contemporary feel.

The Raymond Weil Parsifal collection takes its name from Wagner's final opera: a mystical world of chivalry and spiritual quest.

Parsifal once again shows Raymond Weil watches' deep attachment to its roots, and desire to preserve tradition as a source of inspiration – while, at the same time, refining the key design elements (the 'godron décor' to the bezel, curved outlines, and sophisticated bracelet) which have forged the powerful identity of this symbolic collection…

Crafted in steel and issued in a worldwide limited edition of 1,000, the Bentley Supersports special series carries a bezel adorned with an elegant raised and knurled motif evoking the characteristic design of Bentley controls. Beneath this ultra-sporty, powerful bodywork beats an exclusive Breitling for Bentley motor chronometer-certified by the COSC: a selfwinding chronograph movement with central 60-minute counter.

The latter is an original system enabling extremely clear reading of the minutes being timed, exactly like conventional time read-off thanks to the dedicated red arrow-tipped hand…

2010 sees Raymond Weil add a zest of panache to its ladies' watch collection with the Freelancer Summertime – an ultra-stylish mechanical timepiece blending audacity, modernity and refinement in a range of citrus tones and natural colours.

The elegant, refined Freelancer Summertime offers a delicious mix of freshness and emotion, with its subtle interplay of materials and colours, and its distinctive blend of magical diamonds and watchmaking know-how…

In the 1950s, at a time when it had already established itself as “official supplier to world aviation”, Breitling took on another challenge by setting out to conquer maritime depths. 1957 thus saw the launch of the famous Superocean, equipped with an ultra-readable dial, an armored glass and a monohull case watertight to a depth of 200 meters (660 ft) – a remarkable feat at that time. Originally designed to equip professional and military divers, and particularly special troops, this model soon gained a following among enthusiasts in the booming field of leisure diving. It subsequently gave rise to a whole line of diver‘s watches and chronographs, which have distinguished themselves over successive generations by their extreme sturdiness as well as their peerless performances – including water resistance to depths of 500, 1,500 and even 2,000 meters. Breitling is now giving fresh impetus to this legendary collection by launching a Superocean with an entirely revamped design…

To build watches that perform on the open ocean has always been the most severe challenge of the watchmaker's art. With the launch of Velatura in 2007, SEIKO rose to this challenge with a collection characterized by robustness, high functionality and durability. For 2010, the Velatura collection is further expanded, with four new creations, all of which are aimed at the young sailor, professional or recreational, who seeks to win.

In 2007, SEIKO was selected as the Watch Partner of the International 49er Class Association. The 49er is the fastest boat in the Olympic regatta and provides even the world’s very best sailors with a daunting challenge…

The year 2010 marks the fortieth birthday of the world’s first LED digital watch, made by Hamilton. The American brand is celebrating the invention of the technology that revolutionized the watch industry with the new Hamilton Pulsomatic, a digital timepiece with futuristic design. This watch fuels the spirit of the digital age with Swiss craftsmanship in the form of an automatic movement, to appeal to wearers who love the fact that time never stands still…

Hamilton took inspiration for the Time Player from a design the company originally created for a clock in the Stanley Kubrick movie, 2001 : Space Odyssey and brought it back to earth. For centuries, man believed that the earth’s surface was flat. Hamilton playfully revisits this idea with the Time Player watch, in a design that is resolutely contemporary and inspired by a society constantly on the move, taking change in its stride.

A totally flat 48 mm by 42 mm titanium case is split into nine squares, eight filled with movable counters and one left empty like a sliding puzzle…

Premier is SEIKO's leading dress watch collection and has been a consistent and significant success worldwide for many years. Its appeal lies in the synthesis of the modern with the classical, both in terms of design and technology. The exterior design is inspired by the architecture of classical times, but with the addition of touches from the world of Art Deco. Similarly, the duality of Premier is expressed in the calibers used; the Premier range includes both traditional mechanical calibers and also the very latest Kinetic movements. In every sense, where classicism and modernity meet, there lies the essence of SEIKO Premier…

Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. A genuine revelation that has since become an indisputable icon.

The legend is now forever digital. With its new model, Ceramica Digital Automatic, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.

At the front it is digital, with a high-tech time display. At the back it is mechanical…

Beautifully arranged. Glowing. Pure. The eSenza Blue Jubilé can be distinguished by its refined elliptical form and enthralling play on light.

Elaborate shapes. Emphasised by the gentle linearity of a satin strap, the case creates an oval with perfect proportions, while the entire circular dial is adorned with sapphires in varying shades of blue. Set in a Fibonacci spiral derived from the golden number, they bring a mythical balance to the subtle harmony of blues…