Rado Presents Ceramica Digital Automatic
Rado’s Ceramica model revolutionized watchmaking in 1989, making its mark with a daring design in full ceramic. A genuine revelation that has since become an indisputable icon.
The legend is now forever digital. With its new model, Ceramica Digital Automatic, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.
Rado Ceramica Digital Automatic
At the front it is digital, with a high-tech time display. At the back it is mechanical. The digital display is entirely driven by an automatic movement visible through the transparent case back. The result is superb technicality with a precision that has become synonymous with durability.
With its new model, Ceramica Digital Automatic, Rado marries digitalization with the properties of an exceptional material and the perfect integration of all the elements that is the signature of the Ceramica line.
Dial, crystal, case, bracelet: the elements fuse together and create a dazzling ceramic silhouette that extends endlessly around the wrist. Its monochrome fluidity has set the standard. The lightly curved sapphire crystal fits the case from edge to edge. Supreme simplicity of the dial. An intensely black surface, highlighted by the unique, pure outline of the numerals. Hours, minutes and date. Perfection of time.
Intuitive. Technological. Always resolutely graphic. Sophisticatedly concise. The Ceramica Digital Automatic is imbued with a rare energy. Indomitably contemporary.
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