Casio America, Inc. announces the expansion of the G-Shock G-RESCUE series (G7900) with the GW7900B. Following in the footsteps of its predecessor, the GW7900B remains steeped in the tradition of G-Shock water and shock resistance while taking the G-Shock technology one step further.

The GW7900B, a sleek black on black color way with a reverse LCD, now features Non-Stop, Tough Solar Power and Self Adjusting Multi-Band 6 Atomic Timekeeping for superior accuracy and reliability.

Non-Stop, Tough Solar Power - A tiny, solar panel combined with a large-capacity rechargeable battery enables a variety of energy-hungry functions to operate smoothly…

Casio America, Inc. proudly redefines its high end G-Shock watches with the introduction of the GIEZ GS1300B-1A. Perfectly balanced, the GIEZ combines premium design with classic G-Shock toughness and technology.

Easily paired with a finely tailored suit or a pair of designer jeans, the GIEZ provides an advanced timepiece for any sophisticated gentleman. Elegantly re-sculpted, the new GIEZ sports a sleek, stainless steel case enclosed in a black ion plating with a dual-layer dial for a subtle three-dimensional appearance…

The fourth and final colorway in the limited edition Nixon Fluro Rubber Player series is set to launch at retail on November 15. This month's Fluro Rubber Player colorway is yellow and follows in the footsteps of previously released colors in the series that included orange (August on-sale), green (September on-sale) and pink (October on-sale).

The four color, four month series was launched this past August and all watches in the collection feature a high-polish, high-gloss polyurethane case and band making them truly unique within the watch world…

Nixon and Paul Rodriquez have collaborated on two limited edition Rubber Players to be sold at the Encino, California location of Primitive, a sneaker boutique that Paul is co-founder of.

The Nixon x Primitive Rubber Player is available in two colorways, purple and black. The purple colorway is reflective of Paul's hometown pride for the LA Lakers while the black colorway is drawn from Primitive's signature color…

To celebrate the 40th anniversary of the launch of the first selfwinding chronograph movement, Breitling is introducing two limited editions of its Chrono-Matic model, featuring a look inspired by the 1969 original and equipped with precious leap-year or perpetual calendars. 1969 was a great year for aviation, since it witnessed the first flight of the Boeing 747 Jumbo Jet and that of the supersonic Concorde, two legendary aircraft that made an indelible imprint on aeronautical history. But 1969 was also a landmark year in watchmaking, thanks to Breitling’s pioneering launch of the very first selfwinding chronograph movement – an invention that led to the development of a whole range of aptly named Chrono-Matic chronographs. Today’s 49 mmdiameter Chrono-Matic is a tribute to this forerunner of ultra-large watches. The circular slide rule confirms its family likeness with the Navitimer line, while the distinctive modernism of its seventies inspiration is expressed through a case design based on taut, angular lines highlighted by a rubber-molded bezel…

In November 2009, Orient Watch Co., Ltd. will add a new “Open Engine Sports” design to its Sporty Automatic series.

“Open Engine Sports” from the Sporty Automatic series is targeted mainly at men in their 20s and 30s. The open dial timepiece offers a new concept in sporty watches, adding another point of contact to this demographic and inviting them to visually enjoy the movement of a mechanical watch…

The beautiful craftsmanship and elegant but practical appearance of the Oris Artelier Alarm made it an instant classic when it was launched in 2008. For 2009 two new models house the same Swiss made movement with the innovative Oris sound spring.

The 'sound spring' was developed by Oris’ technical team to make the clear ringing tone of the Artelier Alarm possible. This tiny component has helped to make this watch one of the most popular in Oris’ recent history.

For 2009 the new bi-colour version of the Artelier Alarm features an 18k rose gold top ring, which emphasises the applied rose gold hands and indices…

The adventures of the 21st century are based on the progress that has been made in technology and the ideas, that will extend the frontiers of humanity from land to air to the last final step, outer space. The established Swiss brand FORTIS, well versed in the history of aeronautics and space travel, uses its knowledge for developing precise chronographs for pilots, cosmonauts and astronauts. As the supplier of numerous professional flight squadrons and as the manufacturer of the official watches of the Russian space program, FORTIS keeps constantly in touch with pilots and space travellers…

For the third installment of the four part, limited edition Fluro Rubber Player series, Nixon is set to launch a pink colorway on October 15 with a portion of the proceeds benefiting Boarding For Breast Cancer (B4BC).

Following up the recently released Orange Fluro (August) and Green Fluro (September) colorways, The Pink Fluro Rubber Player is the perfect match for the month of October…

In 1933 the American aviator Charles Lindbergh set off with his wife on a trip of 47,000 km around the North Atlantic. Having achieved a remarkable technical and human feat in being the first man to fly non-stop across the North Atlantic in his Spirit of St. Louis, Lindbergh wanted to explore possible future air routes across the far north before returning to the USA via Cape Verde and Brazil. The equipment Lindbergh took with him on his long expedition included a wrist chronograph created specially by Longines for this very purpose.

This time-piece had a wristwatch chronograph movement with a 30-minute counter. It measured time to the fifth of a second and the chronograph mechanism also had a tachymeter that could measure speeds of up to 500 kph…