Casio America, Inc. proudly introduces a new digital watch from its shock and water resistant G-Shock line, the GW6900, a new twist on the best selling G-Shock shape in the U.S. Market. Bringing cutting edge advancements to the people, the GW6900 combines both toughness and technology.

Available in three trendy color combinations, stealth black (GW6900-1), eye-catching white (GW6900A-7) and fashion statement yellow (GW6900A-9) the GW6900 features advanced Non-Stop, Tough Solar Power and Self-Adjusting Multi-Band 6 Atomic Timekeepingtechnology…

G-Shock and In4mation team up for a third installment collaboration watch. After their highly successful color ways from last year, G-Shock and the Hawaiian-based brand have concocted another color scheme with the popular G-Shock GLX-5600.

Decked out in subtle coral, the new GLX5600XA-4 harbors a hidden message in the backlight. Aloha, among the most sacred and powerful Hawaiian words, is revealed when the backlight is used. In the Hawaiian language, it can mean hello or goodbye and it can also mean love and affection, aloha truly captures the spirit and roots of the In4mation brand.

“We wanted a color that reflected our Summer Line which based on the beach lifestyle…

Designed with pilots in mind, the new G-Shock G-Aviation combines superior technology with practical functionality. Advanced features and refined style make this men’s watch perfect for the boardroom and the cockpit.

Reminiscent of an aircraft console, the G-Aviation features an Arabic luminous index so 12 O’clock is instantly visible, the no reflection face provides visibility in the sunniest condition, the large buttons make operation a breeze and the function indicator shows mode, battery level and radio wave reception…

New and exclusive versions in steel and diamonds embellish the Assioma D women’s collection. It expresses refinement, discrete allure and feminine seduction in a perfect balance of forms.

Contemporary lines and profiles reinterpret the values of classic elegance. Using precious materials, a clean dial and sinuous bracelet, the new Bulgari women’s watch confirms the excellent interpretation of refined femininity with unexpected combinations, such as steel and diamonds, making its debut with the new 2009 models…

After two successful highly sought after collaborations, Casio G-Shock has partnered with Lifted Research Group (L-R-G) to create another limited edition L-R-G X G-Shock; the DW-6900LRG-2. The classic DW-6900 combined with the distinctive L-R-G style makes it the perfect collaboration. “This watch was inspired by Obama blue. This is a color that symbolizes hope. L-R-G, G-Shock and Obama are all a sign of the times, pun intended,” said Jonas Bevacqua, Co-Founder and Creative Director, L-R-G…

Ebel is world-renowned for its iconic two-tone models, and the Brasilia steel and gold watches with their streamlined rectangular case and H-shaped bracelets have confirmed this distinctive flair. Now, speaking straight from the heart and to the heart with its vibrant shade, the splendor of red gold lights up the latest Brasilia Mini collection…

The latest feminine version of Ebel's iconic Classic line blends the warmth of red gold with the mechanical sophistication of an automatic movement. Designed by the Architects of Time who adopted for the occasion a sculptor's touch with matter, the Ebel Classic has retained all its distinctive characteristics such as the monohull case conception and its satin-smooth pebble-like touch free of any sharp edges.

The dainty 27.30 mm case in brushed stainless steel and red gold, distinguished by sensual curves and a subtly geometrical motif, frames a matt white or white mother-of-pearl dial surrounded by a red gold bezel and teamed with the iconic two-tone wave bracelet that gleams more brightly than ever in this version…

The newest members of the TAG Heuer Formula 1 Series not only inherit the formidable timing technology and expertise TAG Heuer has accumulated over decades of intense F1 involvement. They also benefit from the hands-on input of their hard-driving F1 Ambassadors.

Like its illustrious predecessors, the new TAG Heuer Formula 1s come fully loaded with the famous TAG Heuer Six features…

In the mid-19th century, a timeless elegance was born with Sotirio Bulgari. He sensed the new spirit of his time and, assembling his formidable arsenal of artistic and artisanal skills, left Greece for Corfu and then went on to the recently unified Italy, land of the Grand Tour. Driven by his entrepreneurial spirit, he was capable of overcoming challenges and conventions, continuously redefining the concepts of “avant-garde” and “luxury.”

On the 125th anniversary of its foundation, Bulgari dedicates a watch to this multicultural trailblazer, businessman and aesthete: a watch as extraordinary as him. The new Sotirio Bulgari features a classic style reinterpreted in a contemporary way…

Watchmaking and extreme sport are the fields of high, rigorous demand par excellence, and the latest Certina DS Action Chrono collection is one further, eloquent proof.

The new gents' chronograph is a true match for any sports challenge, and brings an innovative and audacious rendering of time. Its modern lines speak of determination and character, and boldly demonstrate that performance and design strike a perfect note for the Swiss sport watch brand.

Intensely dynamic, reliable and sturdy beyond all expectations, it is meant for the wrist of the true sports fan, for extreme, uncompromising pleasure…