New York City based professional BMX rider, Nigel Sylvester and iconic lifestyle watch brand, Casio G-Shock, have teamed up once again to offer a second installation of their partnership, with the GD101NS-1 timepiece. Unlike Sylvester’s first signature watch, which was composed of a white band, case and watch dial, his new timepiece pays tribute to the streets he rides with an all black body along with chrome detailing…

Casio announced three additional limited edition models to commemorate the brand’s 30 years of advanced technology and style. The collection is an updated rendition of their premium styles containing the classic attributes of a G-Shock - Water and Shock Resistance. The coveted Mudman GW9330B-1, the innovative GA113B-1A and the GA303B-1A all come in black with blue accents, metal band keeper and gold IP case back engraved with G-Shock’s 30th Anniversary logo, which was created by world-renowned graphic artist, Eric Haze, making these watches a G-Shock collectors’ dream…

Casio is pleased to release new G-Shock Watches incorporating Spring colorways to reflect the changing of the seasons with the new Garish Color series. The new styles introduce a strident of colors built with G-Shock toughness.

Designed for the active and fashion conscious man, without compromising G-Shock’s innovative technology, the extra large 55mm case GA200SH series make a bold statement with their colorful dial treatments…

Casio continues to go above and beyond in the timepiece industry with the introduction of three unique timepieces to its sophisticated EDIFICE Collection – the EQWM710L-1A, EQSA500DB-1A, and EFR523D-7AV. These latest additions offer diverse styles and advanced functionality suitable for any man’s personal or professional lifestyle…

Casio announces its newest addition to the Gravity Defier Aviation lineup. Designed with Triple G resist, this watch can withstand the shock of three forces: gravitational dropping force, centrifugal gravitational force and vibration. The new watch also features an improved watch band with superior lightness and durability for even better comfort on the wrist.

The GWA1000FC features a new type of resin bracelet band. This new watch band is built from urethane pieces internally reinforced with metal, linked by coupling segments made of a new type of resin called “fine resin”…

Casio is proud to introduce their latest technological achievement, the G-Shock Bluetooth Low Energy Smart Watch. Casio has been redefining the wristwatch for years by applying the latest technologies. Now, Casio’s application of Bluetooth Low Energy (BLE) positions the company to create new possibilities for the way people use their watches.

The GB6900AA collection provides Bluetooth time sync, alerts for incoming calls and emails, in addition to a Find Me function in which alarm and vibration functions on an iPhone can be activated using the buttons of the watch…

This winter, Casio G-Shock, is prepared to combat the freezing temperatures with its new addition to the G-LIDE series, the GLS100. Redesigned with winter sports enthusiasts in mind, the new GLS100 collection can withstand low temperatures down to -20C/-4F.

Embracing the cold just as well as the G-LIDE Summer models embrace the waves, the Winter G-LIDE possesses a new LCD screen that will withstand frigid temperatures.

Available in earth-tone shades of green GLS100-3 or brown GLS100-5, both models feature a new and noteworthy ballistic nylon band for exceptional comfort and durability…

Casio announces the second installment of military inspired watches. The popular Solar Military collection has expanded with the introduction of 2 new styles offered in navy blue. The two new colorways encapsulate G-Shock’s brand ethos of rugged and tough technology.

The Military Navy series features shock and 200M water resistance, tough solar power, full auto EL or LED, world time (48 cities + UTC), four daily alarms + one snooze, 1/100th second stopwatch, countdown time, 12/24hr formats and mute function. In addition, the GR7900NV-2 model includes tide and moon graphs…

Global pop icon and Baby-G Brand Ambassador Ke$ha is taking the stage for an encore performance of her collaboration with the Baby-G brand of women’s watches. Returning to create another watch after the successful launch of the 2011 Ke$ha watch collection, the fun and fearless star is launching her second watch design, along with gearing up for the launch of her second studio album, Warrior, which is scheduled for release on December 4th 2012. Taking on her sophomore design effort with the same warrior spirit, Ke$ha debuts a tough and trendy watch to match her style sensibility, while truly standing the test of time!…

Casio America, Inc. is pleased to announce its latest Pro Trek watch, the PRG550B-5. Ideal for a variety of outdoor activities and adventures, Casio’s Pro Trek PRG550B-5 delivers enhanced features and capabilities.

The PRG550B-5 is the newest addition to Casio's ProTrek line of triple-sensor timepieces, which feature an altimeter/barometer, thermometer and digital compass. All three of these features accurately monitor nature's elements and are equipped for high energy activities. Whether hiking a trail, conquering a mountain or kayaking, this men's watch is the ideal instrument for outdoor enthusiasts…