A new series for G-Shock, the Black & Gold capsule collection consists of four styles: the G9300GB-1(a completely new model to the Master of G series) and the GX56GB-1 featured in matte black with metallic gold accents; while the two fashion forward hero styles that launched in 2010 – the GD100GB-1 and the GA110GB-1 are available in a black glossy finish with eye-catching metallic gold dials.

Both a high performance timepiece and a must-have fashion accessory for the sophisticated gentlemen, the new Black & Gold series seamlessly combines state-of-the-art technology with aesthetically pleasing designs…

G-Shock and In4mation join forces once again for the fifth installment of their collaborative timepiece, releasing the limited edition GLX6900XA-9. As part of the G-LIDE series, the GLX6900XA-9 is specifically designed to fuse the island spirit of the Hawaii-based street-wear brand while and G-Shock’s brand ethos of toughness.

The Jamaican colors of red, gold and green are prominent in the GLX6900XA-9 along with a subtle integration of the In4mation logo on the shiny gold dial and resin band, and a custom engraved In4mation logo on the case back…

This summer, Casio America Inc. proudly offers the G-LIDE GLX6900 and the G-LIDE GRX5600 in three new bold colors. A new twist on the best selling G-Shock shape in the U.S. market, the G-LIDE GRX-5600 is a classic silhouette with new Tough Solar functionality while the GLX6900 comes in a new bold matte yellow with pop color details.

Similar to its predecessor the GLX6900 G-LIDE possesses tide graph capabilities, fully embracing the surf and water enthusiast lifestyle…

Casio adds a new edition to the G-Shock Master of G collection with the Frogman (GF1000BP-1). Focused on high performance, the Frogman possesses essential features for the avid diver and water sports enthusiast. The GF1000BP-1 case has an asymmetric design that allows additional room for wrist movement during underwater activities. The watch also has a deep wave band to allow for a comfortable fit against the skin or over the sleeve of a wetsuit.

“We are pleased to add a revamped Frogman to the G-Shock Master of G Collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division…

Casio’s flagship timepiece collection proudly announces the newest edition to the G-Shock family, the GDF100. Designed with the avid outdoorsmen in mind, the GDF100 has a built in twin sensor and rugged construction to withstand any adventure.

A brand new case design for G-Shock, the GDF100 has a front-facing pressure and temperature sensor built into the case/bezel at the 9 o’clock position. The pressure sensor measures barometric pressure as well as converts barometric pressure readings into relative altitude readings based on ISA (International Standard Atmosphere) conversion values stored in the watch’s memory…

Casio G-Shock presents a new collaboration with artist/entrepreneur Craig Costello, a.k.a. “KR”, founder of Krink (High quality art supplies). Unsatisfied with existing commercial art products and tools, KR revolutionized the art-supply market by hand-making his own inks and markers and offering them to artists worldwide. Krink products and aesthetics are now a mainstay for young artists globally from Moscow to Tokyo. Krink’s reputation for high quality is unsurpassed and the Krink brand has become synonymous with DIY culture…

Casio America, Inc. proudly releases its second installment of the Limited Edition Go Green Project, an environmentally friendly series of G-Shock watch models. The collection features two new G-Shock timepieces GR7900EW-7 and G6900EW-7 with recycled paper packaging and advanced solar power technology.

High gloss white bodies with evergreen accents add personality to the Go Green Project…

Casio America Inc. seamlessly combines advanced timepiece technology with high performance functionality in the new G-Shock G-Aviation (GW3500B-1A). Preserving the G-Aviation legacy, the new chronograph possesses a cockpit inspired display and resistance to centrifugal forces like its predecessors. The GW3500B-1A also features a meticulously styled large case analog-digital face with distinctive black and yellow accents.

“We are pleased to expand the G-Aviation collection,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The new GW3500B-1A brings together the absolute best of G-Shock…

Both a high performance timepiece and fashion accessory, the new DW6900NB collection is the latest edition to the G-Shock family. The new DW6900NB revamps the classic G-Shock DW6900 with rich metallic finishes and reflective mirrored dials.

Built on the brand’s foundations of toughness and technology, the DW6900NB is available in four metallic colorways: jet black with silver mirrored dial (DW6900NB-1), metallic lime green with a green and purple LCD, metallic eggplant (DW6900NB-4) and crisp white with a black reverse LCD (DW6900NB-7)…

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way…