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Dec 30, 2010

Casio G-Shock GX56 Featured In The Lupe Fiasco’s Latest Music Video

Casio America, Inc. is proud to announce that the G-Shock GX56 timepiece plays a pivotal role in Lupe Fiasco’s latest music video “The Show Goes On.” Majestic in size, the GX56 is the largest case design (55.5mm x 53.6mm x 17.5mm) in G-Shock history, so it makes an impression the opening sequence of the video.

The video begins with Lupe getting ready to go on stage. He checks the time on his G-Shock GX56-1 watch before realizing it is his time to perform. The video then journeys his adventure from backstage on to stage, where he overcomes the obstacles that come in his way.

Casio G-Shock GX56

Casio G-Shock GX56

“G-Shock is thrilled to play such a prominent role in Lupe Fiasco’s “The Show Goes On” video,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “With its fashion-forward extra large case, the Ultimate Tough GX56 sets the tone for the entire video experience.”

Additional GX56 features include: Self-Charging, Tough Solar Power technology for unwavering reliability, Mud Resistance, Auto EL Backlight, World Time (31TZ/48 City + UTC), 4 Daily Alarms and 1 Snooze Alarm, Hourly Time Signal, 1/100th Sec. Stopwatch, Countdown Timer, 12/24 Hr. Formats, and Mineral Glass face for increased scratch resistance.

Available in heritage black (GX56-1A) and hazard orange (GX56-4) for $150 at select Macy’s, Bloomingdales, Nordstrom, Tourneau and other fashion boutiques and www.gshock.com.

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