Casio And Play Cloths Introduce G-Shock DW6900PC-4 Wristwatch
Adding a fresh prospective on collaborations, Casio G-Shock joins forces with progressive street wear brand Play Cloths to create the DW6900PC-4. Classic G-Shock toughness and technology paired with Play Cloths’ focus on the creation of high quality products with lifestyle adaptability creates an eye-catching wristwatch.
Created by the critically acclaimed hip hop duo Clipse, Play Cloths embraces individuality without sacrificing quality for style. The DW6900PC-4 is a testament of this philosophy. A striking red colorway with a eye-popping black and white racing stripe and red reverse LCD make the G-Shock X Play Cloths collaboration a highly sought after collectors item.
Casio G-Shock DW6900PC-4
“Play Cloths is very eager to expand the brand name within our market place. So by collaborating with heritage brands such as Casio G-Shock, we feel we are doing just that,” said Ryan Haslam, Marketing Director of Play Cloths.
As with every G-Shock timepiece performance and durability are the foundations: the DW6900PC-4 features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer, 1/100 second stopwatch and 12/24 hour formats.
So by collaborating with heritage brands such as Casio G-Shock, we feel we are doing just that.
“G-Shock is pleased to reinvent our G-Shock collaborations with Play Cloths,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The DW6900PC-4 raises the bar for style while catering to the active fashion conscious consumer.”
Produced in a limited quantity, the DW6900PC-4 timepiece will feature a custom backcase engraving of the Play Cloths “Jack” logo. Available in select stores in March 2010, the G-Shock X Play Cloths watch retails for $200.00.
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