Omega is proud to unveil the Speedmaster “Grey Side of the Moon”, a stunning new solid ceramic timepiece that was created using a particularly innovative process. While this new grey timepiece boasts a look similar to its alluring counterpart, the Speedmaster “Dark Side of the Moon”, it features several design elements that distinguish it from any other model the brand has ever introduced.

The case, caseback, bezel, crown, pushers and buckle of this 44.25 mm timepiece are crafted from the same ceramic material. Engraved on the caseback is the name of the watch: “GREY SIDE OF THE MOON”…

Breitling introduces its flagship Chronomat 01 model in a limited series endowed with exclusive finishing and a transparent caseback providing a fascinating view of the 100% in-house made chronograph caliber. A close-up look at elegance and top-flight performances.

First introduced in the spring of 2009, the Chronomat 01 was the first Breitling watch to house Caliber 01, a chronograph movement entirely developed and produced in the brand’s workshops. The leading model in the Breitling collections, this instrument is distinguished by the powerful character of its case, its bezel engraved with original numerals, and its distinctive blend of strength and elegance…

Tony Kanaan, well known Indy Racing League champion driver, is a man of action. Not only a fantastic open wheel driver, Kanaan is an accomplished triathlete and loves outdoor sports like bicycling, water sports (he lives in Miami, after all) and go-karting. When Kanaan was thinking about designing a watch that would become Essential Gear for his active lifestyle, he naturally came to Luminox.

The Luminox designers worked closely with Kanaan to make a brand new timepiece, creating a new sandwich case that will be the platform for all the Tony Kanaan watches moving forward…

Omega’s long list of innovations and world premieres continues to grow with the launch of its exceptional Seamaster Planet Ocean Platinum with diamond-set ceramic and sapphire. It celebrates the debut of a complex and delicate world premier technology that allows for the setting of diamonds on hard bodies such as ceramic and sapphire. The stunning wristwatch has been produced in an initial edition limited to only eight pieces.

The process begins with the engraving on a hard body using a special 5-axis laser that ensures the precision and the shape of the cavities…

With its ultra-original star-shaped bezel and its resolutely technical appearance, the new Chronospace Automatic is distinguished by an exceptional design, combined with all the qualities of an authentic Breitling pilot’s instrument.

From the Navitimer to the Chronomat, along with the Superocean and the Aerospace, Breitling instruments for professionals are distinguished not only by their performances, but also by their unique and powerful looks. They radiate strong character and are recognizable at a glance. The new Chronospace Automatic pilot’s chronograph is no exception, combining form and function with inimitable style…

With SISTEM51, Swatch has opened up an exciting new world. The first mechanical movement ever to be made not by hand, but on a fully-automated assembly line, SISTEM51 was presented to an astonished watch industry in April of this year. Now, the first four models are here, and the voyage of discovery can begin!

There is much to explore in this intriguing new world. Unprecedented technological innovation (17 pending patents) enabled the development, in less than two years, of a self-winding mechanical movement with only 51 components in five modules. SISTEM51 is 100 percent Swiss made and features an exceptional 90 hour power reserve…

The 1911 trilogy is now complete with the introduction of the new 1911 TEKTON: the most daring, conceptual and cutting-edge men's watch in the entire Ebel collection - and above all the most engineered. All 1911 TEKTON models are powered exclusively by COSC-certified Ebel proprietary movements.

Named after the Greek root of the word architect - architekton, which literally means chief (archi) of construction (tekton) - this iconic new 1911 TEKTON line fully lives up to its noble inspiration. As the most meticulously constructed piece within the entire Ebel collection, it embodies the quintessence of the horological expertise, sophisticated design and finishing details cultivated by the Architects of Time…

In September 2010, Orient Watch Co., Ltd. introduced the ORIENT x STI collaboration Limited Edition II. The 38th ADAC Zurich 24-Hour Race (The Nürburgring 24-Hour Race) was held from May 13 to 16. Subaru Tecnica International, Inc. (STI) entered the race under the sponsorship of Orient Watch Co., Ltd. Drawing on its experience sponsoring STI in the same race last year, Orient Watch developed a new collaborative wristwatch for the STI team. The STI team skillfully completed the severe race, finishing 24th overall and 4th in the SP3T class.

To celebrate this excellent achievement, the ORIENT x STI 2010 Limited Edition II will be placed on sale, with just one thousand available for the world market…

Casio, an official team partner of the Infiniti Red Bull Racing Formula One team, is pleased to announce its latest limited edition EDIFICE men’s timepiece – the ERA200RBP-1A. Based on Casio EDIFICE’s philosophy of “speed and intelligence,” the ERA200RBP-1A’s sporty yet sophisticated design emphasizes the vitality of motorsports racing…

The Raymond Weil nabucco range, renowned for its stylish design, now boasts a new addition in titanium. The new timepiece's mature elegance, retaining all of the collection's powerful architecture showcased in grey-grained graphite, remains true to the collection's creative values and mythical forms.

The nabucco Va, Pensiero – named after the famous Verdi chorus – exudes the same power and nobility as the great Italian composer's opera. Its sophisticated materials, watchmaking precision and alluring design evoke an urban, revolutionary world, making this new timepiece a symbol of freedom and independence…