OMEGA introduces a new selection of luxury watches to its Ladymatic collection – stylish timepieces featuring the combination of 18K red or yellow gold and stainless steel.

OMEGA’s Ladymatic has long been at fashion’s forefront with its feminine design and state-of-the-industry mechanics. Now, with new models featuring stainless steel and 18K gold, the collection has become even more eye-catching.

The dramatic dial, available in deep brown or pure white mother-of-pearl, is decorated with an enchanting supernova pattern and set with 11 diamond indexes in 18K gold holders. The polished hour, minute and seconds hands are also crafted from 18K gold…

Nixon is proud to announce the arrival of The Fluro Player Collection starting August 15, 2009. As the name suggests The Fluro Collection splashes bold fluorescent colors with a high gloss finish all-over this silicone specialty. Picking up where the 4x4 Collection left off, The Fluro Player Collection will see a secret new color drop each month for 4 months in select dealers only. Each month beginning August 15, 2009 hand-selected Nixon authorized dealers will have a limited supply of these hard to find watches…

De Ville Prestige “Butterfly” inspired by the enchantment of nature Graced with a delicate butterfly design, the new Omega De Ville Prestige “Butterfly” is inspired by the beauty found in nature and is an enchanting addition to the Prestige collection. The exquisite butterfly motif on the dial is inspired by Chinese popular culture, which associates the delicate being with love and longevity.

The watches in the De Ville Prestige “Butterfly” collection are distinguished by elegant and understated design. These are timeless classics destined to be cherished by the women who wear them…

Zenith turns the spotlight on one of its most amazing movements epitomising an almost obsessive quest for precision, in a presentation symbolically timed to coincide with the 100th birthday of watchmaker Ephrem Jobin in late November 2009, the brains and the hands behind this multiple award-winning mechanism.

Like all Zenith movements, the Calibre 135 stemmed from the company’s determination to create ever more accurate and reliable movements – a tradition cultivated since its founding in 1865, illustrated early on by its remarkably accurate pocket-watches, and accentuated by the emergence of wristwatches…

Launching on the 15 of this month, The Green Fluro Player will join the club as the second colorway in the limited four month, four color Fluro Player series.

Following the release of last months Orange Fluro Player, this months green colorway is certain not to disappoint. The unique high-polish, high-gloss materialization when paired with one of Nixon's most successful watch models to date, make The Fluro Player one of the most exciting new watches of the year…

Following its 30th anniversary, G-SHOCK looks to the future; driving the brand into the contemporary women’s fashion space with the launch of its first watch line exclusively designed for women.

The G-SHOCK S Series is created for the influential, fashion forward woman that seeks a sportswear-inspired toughness to add to her modern style, while valuing advanced technology and precision in a fashion accessory piece.

Impeccably designed to represent female values, the S Series goes beyond the typical fashion watch to withstand the wear and tear of a modern and active lifestyle…

Casio announced today the release of its newest men’s outdoor watch within the PRO TREK line of watches – the PRW6000Y. Redefining tough, the PRW6000Y combines high performance, innovative functionality, and a comprehensive feature set that make it the ideal, go-anywhere men’s watch worthy of your off-road travels.

“Casio’s PRO TREK PRW6000Y does not skimp on features, as it will give you access to a range of data and stand up to the harshest of environments,” said David Johnson, vice president of Casio’s Timepiece Division…

Precision timing meets diving in the new Dive Master 500 Black Ice Chrono, nowequipped with a chronograph movement in the same ultra-rugged and highlyfunctional 43 mm sport watch from Victorinox Swiss Army.

The 500 meters (50 ATM) water resistance, which gives its name to the Dive Master 500 line, is maintained in this chrono version through the screw-in caseback and thescrew-down crown and pushers. The chronograph function features enhancedlegibility and ease of use with central hands for the timing of seconds and minutesaround the dial, and a separate 12-hour counter at 10 o'clock, with a date windowand small second at 6 o'clock…

Seiko watch corporation is proud to announce that its renowned and respected luxury watch collection, Grand Seiko, is to be released into selected international markets during 2010. Long recognised by collectors, watchmakers and industry observers as one of the great watches in the world, Grand Seiko has, until now, been available only in Japan and a very limited number of retail locations elsewhere but, thanks to increased production capacity, Grand Seiko will be marketed in partnership with carefully selected retail partners in other markets.

It all started with a Marvel. In 1956, SEIKO had launched a watch with the charmingly modest name of ‘Marvel’…

For 15-years, G-Shock and world-renowned graphic artist Eric Haze, have collaborated on countless projects including four highly coveted watches. To commemorate G-Shock’s 30th Anniversary, G-Shock and Eric Haze have once again teamed up to create a unique G-Shock that is a testament to the close partnership of Haze and G-Shock

Previously commissioned to design G-Shock’s 25th Anniversary logo, Eric had the distinct privilege to do so once again for the 30th Anniversary. The logo is engraved on the case back of the GA110EH-8A commemorative watch…