G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.

The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).

The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi)…

In 1957, having established its mastery of the skies, Breitling set off to conquer the seas by launching the Superocean, a professional diver’s watch that also gained a following among the first scuba diving enthusiasts. Some 50 years later, under the “Heritage” banner, this same design still holds a special place among Breitling’s “instruments for professionals”.

In celebrating its 125th anniversary, Breitling has chosen to issue a limited series of this great classic. Like the original model, this Superocean Heritage Chronographe carries the historical Breitling signature topped by the stylized letter B in 18-carat gold, and also features the same luminescent triangular hour hand that already enabled unequivocal read-off even in the darkness prevailing at great depths…

In co-operation with the architect and designer Prof. Karsten Krebs a watch with a jumping hour was created. “Mysterious Planets” is the name of this automatic specialty.

The hour numerals jump up unexpectedly and coincidentally in one of the five dial windows which symbolize the orbits of the planets Mercury, Venus, Earth, Mars and Jupiter around the Sun…

A tribute to the spirit of travel to distant lands aboard luxurious longhaul airliners, the Breitling Transocean welcomes a brand-new chronograph for women endowed with a distinctive blend of character and elegance.

With its understated design and refined dials, the Transocean offers a resolutely contemporary stylistic interpretation of the aesthetic of 1950s and 1960s chronographs. A model of fine workmanship and excellence, it has established itself as a new classic marrying prestige and distinction…

Casio is pleased to release new G-Shock Watches incorporating Spring colorways to reflect the changing of the seasons with the new Garish Color series. The new styles introduce a strident of colors built with G-Shock toughness.

Designed for the active and fashion conscious man, without compromising G-Shock’s innovative technology, the extra large 55mm case GA200SH series make a bold statement with their colorful dial treatments…

Tony Kanaan, well known Indy Racing League champion driver, is a man of action. Not only a fantastic open wheel driver, Kanaan is an accomplished triathlete and loves outdoor sports like bicycling, water sports (he lives in Miami, after all) and go-karting. When Kanaan was thinking about designing a watch that would become Essential Gear for his active lifestyle, he naturally came to Luminox.

The Luminox designers worked closely with Kanaan to make a brand new timepiece, creating a new sandwich case that will be the platform for all the Tony Kanaan watches moving forward…

In February of 2014, in the Russian Federation city of Sochi, OMEGA will assume its Olympic Games timekeeping responsibilities for the 26th time, and is looking forward to Olympic and Paralympic Winter Games marked with tradition, culture and the spirit of modern Russia.

To commemorate these unique Olympic Games, OMEGA has created two special editions of its Seamaster Planet Ocean wristwatches to commemorate the Sochi 2014 Olympic Winter Games. The OMEGA Seamaster Planet Ocean “Sochi 2014” watches have been created in ladies’ and gents’ versions, each in an edition of 2,014 pieces…

Precision timing meets diving in the new Dive Master 500 Black Ice Chrono, nowequipped with a chronograph movement in the same ultra-rugged and highlyfunctional 43 mm sport watch from Victorinox Swiss Army.

The 500 meters (50 ATM) water resistance, which gives its name to the Dive Master 500 line, is maintained in this chrono version through the screw-in caseback and thescrew-down crown and pushers. The chronograph function features enhancedlegibility and ease of use with central hands for the timing of seconds and minutesaround the dial, and a separate 12-hour counter at 10 o'clock, with a date windowand small second at 6 o'clock…

G-SHOCK debuts an impressive assortment of G-LIDE digital watches for summer 2014. Emphasizing superior functionality and performance, the latest G-LIDE collection is offered in four eye-catching color ways that emphasize G-SHOCK’s distinct digital time-telling and surf data capabilities

Designed with surfers and water sport enthusiasts in mind, the latest line of G-SHOCK G-LIDE watches is comprised of the GLX5600 (C-1 / C-2) and the GWX8900 (C-3 / D-2).

The GLX5600 edition features 200M water and shock resistant technology, 3 multi-function alarms and snooze function with flash alert. Accompanied by a countdown timer, 1/100 sec…

Victorinox Swiss Army is proud to announce the addition of several exciting new timepieces to its already impressive and varied collection. With this offering, the company not only continues to create some of the world’s finest men’s timepieces, but turns some of its attention toward the important female market, embarking on a campaign to attract women who are looking for timepieces that combine beauty and functionality. The Spring 2008 Collection embodies a dedication to ‘practical luxury’, a notion that is integral to the identity of the brand…